July 20, 2024Imagine calling out a name in the crowd. Hundreds will look back and respond to you. But do you need them all? Of course, not! However, when you call out a particular name, you would get exactly the person you need. That’s how account-based marketing (ABM) works. It focuses only
July 17, 2024Are your campaigns generating leads but somewhere you feel you can do better? Then, you must enhance your lead generation efforts! In the digital age, generating leads isn’t a challenge. Amidst billions of users out there, your campaign can generate leads for you. However, what matters is the quality of
July 12, 2024B2B appointment setting is fundamental to every business in its lead-to-customer journey. However, with so much already to do, marketers may find themselves too overwhelmed to do it. If you are stuck in such a situation, where you’ve been struggling with appointment setting to nurture your leads, you may be
June 26, 2024Often, businesses run campaigns and generate leads. However, they fail to identify prospects with a higher conversion potential. As a result, they lose several opportunities that remain unrealized for a long time. Thus, by the time they approach the lead, it would have lost interest or gone to someone else!
June 24, 2024In today’s competitive age, customer experiences have become crucial for the survival and growth of every B2B company. Accordingly, B2B businesses look to enhance and optimize those experiences with innovative strategies. One such strategy is customer journey orchestration, which leverages real-time insights into client behavior and enhances conventional customer journey
June 21, 2024Have you recently introduced a new offering or want to launch one soon? No matter how great, your offering may only meet with a lukewarm response if you do not create the need for it and explain to people why they require it. Think of insurance firms. Would people buy
June 14, 2024Are you generating leads but aren’t able to convince them for an appointment wherein you could give them every detail about your offerings? Then, you need dedicated B2B appointment setting services. Professional B2B appointment setting involves comprehensive support to bring qualified leads to your doorstep, after which you can nurture
June 8, 2024As a decision-maker, have you ever faced barriers or roadblocks impeding your decision-making process? We’re sure, you must have. That’s because decision-making is a complex process that involves considering multiple factors, some of which contribute to the process, while some hinder it. Of course, it is an art to not
May 24, 2024Are you running a podcast that does innovative content but struggling with business lead generation? Then, don’t feel alone as DemandFluence, one of the best lead demand generation companies in India is here to help you! Amidst the highly competitive digital environment, we understand how challenging it can be to
May 22, 2024Your team has been making a considerable effort while connecting prospects with your salespeople. But is it doing enough? And, on what metrics or parameters are you measuring its effectiveness? Of course, you can see the team working hard to bring prospects to the door. However, if you haven’t had
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
