April 21, 2025Ever seen hard-earned leads disappear into thin air before you even pitch? Painful that is, of course. But don’t feel alone. At some point, every entrepreneur and business experiences this. However, do you know what is the magic ingredient to optimizing conversions across the B2B landscape? The answer is B2B
February 28, 2025Do you have a fantastic offering but unable to get the right people on call? Are you spending precious time making cold calls or emailing into the void, just like throwing spaghetti at a wall to see what sticks? We’re sure most of you will resonate with what we say.
January 7, 2025In today’s competitive business environment, leads are like moments in time. If you aren’t quick enough to tap into them, you will lose them faster than you think. And they’d be gone to your competitors much before you realize! So, generating leads undoubtedly involves a considerable effort. However, converting leads
October 31, 2024B2B appointment setting services primarily intend to set up appointments, meetings, and interactions with the sales team to expedite the sales process. However, the role of these services, particularly when handled by professionals, can go beyond regular interactions. They can strengthen client relationships, enhance retention, and bring people closer to
September 30, 2024While discussing business, there’s no point in talking to someone who isn’t interested in what you do. It is because perhaps they don’t need your offerings, or they cannot afford them or their pain points are different. B2B appointment setting uses a similar logic. It involves encouraging or inviting only
September 5, 2024While setting appointments, the B2B appointment setting team must connect with the right people – precisely, people with attributes qualifying them for the next stage of interaction. It is a crucial step as the team is responsible for surfacing the best prospects and connecting them with the sales team. However,
June 24, 2024In today’s competitive age, customer experiences have become crucial for the survival and growth of every B2B company. Accordingly, B2B businesses look to enhance and optimize those experiences with innovative strategies. One such strategy is customer journey orchestration, which leverages real-time insights into client behavior and enhances conventional customer journey
March 26, 2024For each business, striking a sale is the outcome of every effort it makes. It begins with marketing, acquiring leads, setting appointments, and converting prospects into customers. While each stage has its challenges, many companies struggle with B2B appointment setting. They cannot do enough to convince the prospect and get
October 9, 2023In the dynamic world of business-to-business (B2B) interactions, streamlining communication becomes a crucial factor for success. One of the key contributors to this success is appointment setting, a service that has gained significant recognition worldwide for its effectiveness. Particularly in India, B2B appointment setting services have been instrumental in driving
September 21, 2023In the competitive world of business-to-business (B2B) transactions, securing valuable appointments is often the first step towards cultivating meaningful partnerships. With the advent of professional B2B appointment setting services, the tedious task of scheduling appointments has been significantly streamlined, enabling businesses to focus on what truly matters – building relationships
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
