July 20, 2024Imagine calling out a name in the crowd. Hundreds will look back and respond to you. But do you need them all? Of course, not! However, when you call out a particular name, you would get exactly the person you need. That’s how account-based marketing (ABM) works. It focuses only
February 14, 20242024 has already begun and is in full swing. But have you earned as many leads as planned at the beginning of the year? If not, and with the entire year to go, you should revisit your lead generation campaign and implement strategies aligned with futuristic trends and tactics. Yes!
Generating leads is one of the most important activities for any business, especially those in the B2B space. After all, without leads, it’s impossible to find new customers and grow your business. Fortunately, there are a number of proven strategies for B2B lead generation in India that can help you
September 5, 2022Lead generation is the process of identifying and nurturing potential customers (leads) who may eventually become paying customers or clients. Businesses that engage in lead generation typically do so in order to increase their sales pipeline and close more deals. In the business-to-business (B2B) context, lead generation is often done
February 8, 2022Many marketers are confident that they can complete all given tasks, often going beyond their limits to what can be done by a single person. However, trying to do each work by yourself results in exhaustion. Often, each company needs help from professionals. Suppose you outsource your B2B lead generation
How to make the most of the b2b lead generation initiatives is a very common question amongst business owners. This popular ad important query has been giving many sleepless nights to a lot of online marketers for some time now. Many have succeeded in obtaining the right response; however, many
Lead generation is one of the most important marketing activities that any business can do. There’s no question that if your business doesn’t generate leads, it will become difficult to maintain growth. However, there are various methods to generate leads. Some methods are more effective than others. If you’d like
November 6, 2020The warning bells loud for b2b lead generation services if enough leads aren’t getting generated or if the leads generated are low quality. The B2b Lead Gen Companies need to look into their lead generation programs and see where the issue lies. Unless the issues aren’t sorted out and solved,
The thing that challenges the majority of business owners today would be with regards to B2B lead generation. After all, if you’re planning to expand your business operations, then it’s an asset that you’ll need the most. That’s a reality, considering the underlying impacts of financial crises, which has swept
The Sales department of any business is always under pressure of generating demand, finding new contacts and thus building list of interested leads. It is a known fact that sales lead generation is a costly business, because you have to invest a lot of time, money and resources in the
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
