2024 has already begun and is in full swing. But have you earned as many leads as planned at the beginning of the year? If not, and with the entire year to go, you should revisit your lead generation campaign and implement strategies aligned with futuristic trends and tactics. Yes! Amidst the dynamic B2B lead generation environment, you cannot stick to conventional strategies and expect results. As one of the leading B2B lead gen companies in India, we feel companies should look into the future and adapt to what will soon become important for them. So, here are five trends to watch out for in 2024.
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Account-Based Marketing (ABM)
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Omnichannel Marketing
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AI-Driven Lead Scoring
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Conversational Marketing
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Thought Leadership Content
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