November 21, 2024Qualified leads journey through a funnel, precisely a marketing funnel that includes stages like awareness, interest, considerations, intent, evaluation, and purchase. Each stage demands exclusive efforts, time, and individualized attention to ensure leads progress through it and reach the final milestone – sales. However, most companies find it challenging. This
October 25, 2024Contemporary B2B marketing involves leveraging multiple sources to tap into as many relevant opportunities as possible. Unlike yesteryears when companies had a source or two to generate business, today, you have several of them overflowing with opportunities. It all depends on how intelligently you use and harness them. This is
December 26, 2022As it is often said, in order to generate demand for your product or service, you must have a good content marketing strategy. When using content marketing, you will be able to generate attention of your target consumer which can be achieved by partnering with a demand generation company in
Businesses that invest in lead generation make nearly twice as many sales as those that don’t. While you may be concerned about the cost of hiring a professional agency, leveraging experts for lead generation is not only a cost-effective way to increase revenue, but it also offers much more than
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
