As a decision-maker, have you ever faced barriers or roadblocks impeding your decision-making process? We’re sure, you must have. That’s because decision-making is a complex process that involves considering multiple factors, some of which contribute to the process, while some hinder it. Of course, it is an art to not let the latter hamper the decision-making process. However, precisely what barriers do decision-makers, especially the B2B ones, face while making decisions? Understanding them is imperative, particularly if you are a novice. Accordingly, DemandFluence, a trusted B2B lead generation company in India, highlights five barriers that affect B2B decision-making.
5 Barriers to Effective B2B Decision-Making
While speaking of obstacles to decision-making, you should note that not all of them are visible. While some of them are, many stay hidden. Often, and unfortunately, business owners never realize them and continue to flounder. So, here are some to help you stay prepared for them and minimize their impact.-
Limited Research Budget
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Too Many Decision-Makers
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Data Silos
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Resistance to Change
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Lack of Support