February 21, 2025OK. So, let’s begin with you at the receiving end of a call or an email. How many generic calls or emails would you listen or respond to? Of course, very few. Perhaps one or two. But the perfect answer is, none! We all receive hundreds of irrelevant calls and
February 14, 2025Let’s accept it – generating demand for a business, particularly when people are bombarded with information, campaigns, and promotional stuff, isn’t that easy. A Demand Generation agency can surely help businesses in this. Your competitors are using just as many platforms and in almost the same way as you are.
January 7, 2025In today’s competitive business environment, leads are like moments in time. If you aren’t quick enough to tap into them, you will lose them faster than you think. And they’d be gone to your competitors much before you realize! So, generating leads undoubtedly involves a considerable effort. However, converting leads
August 24, 2024Are you generating leads, nurturing them, converting them into sales but struggling to retain your customers? Customers once lost would be hard to locate and revive. However, thanks to the many strategies that can help you improve your customer retention rates. One of them is B2B account-based marketing. A proven
August 7, 2024Amidst the competitive business landscape, you cannot stick to the same old strategies and expect them to deliver results. Instead, you must restructure your plans, ensuring they are fine-tuned to your business’s current needs and the market situation. Demand generation isn’t an exception to it. Lately, if you’ve been struggling
July 27, 2024It feels great when a lead responds to your campaign, expressing interest in your offerings! You feel like you’ve run a successful campaign. However, that’s only the beginning of a potential journey. So, what next? Garnering responses is crucial. But you derive value from marketing qualified leads only when you
July 24, 2024Often, businesses generate leads but they just cannot convert them. The reasons could be many. Such businesses are like a shop where thousands throng but most of them step out buying nothing! If you’ve been facing such a situation, your campaign efforts and investments are going down the drain. So,
June 26, 2024Often, businesses run campaigns and generate leads. However, they fail to identify prospects with a higher conversion potential. As a result, they lose several opportunities that remain unrealized for a long time. Thus, by the time they approach the lead, it would have lost interest or gone to someone else!
June 21, 2024Have you recently introduced a new offering or want to launch one soon? No matter how great, your offering may only meet with a lukewarm response if you do not create the need for it and explain to people why they require it. Think of insurance firms. Would people buy
June 14, 2024Are you generating leads but aren’t able to convince them for an appointment wherein you could give them every detail about your offerings? Then, you need dedicated B2B appointment setting services. Professional B2B appointment setting involves comprehensive support to bring qualified leads to your doorstep, after which you can nurture
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
