It isn’t unevident that every Business would like to grow by increasing its top line by acquiring net new clients year on year. The most explored option often is to produce new leads as a starting point. While this sounds obvious and easy, the success is only largely dependent on

Ankit operates an initial-stage startup and runs a lead-gen campaign through which he generates nearly 1000 leads weekly. However, out of those, he is able to connect with only a couple of them and convert one or not even that.  Here, Ankit is stuck between the quantity and quality of

Are you generating leads, nurturing them, converting them into sales but struggling to retain your customers? Customers once lost would be hard to locate and revive. However, thanks to the many strategies that can help you improve your customer retention rates. One of them is B2B account-based marketing. A proven

Imagine an AI-powered system automating digital campaigns, ensuring precise targeting, and driving high-quality leads. Of course, imagining that can excite every business owner. And that’s already happening. AI and automation are transforming B2B lead generation. In 2024, nearly 85 percent of companies are projected to use AI to improve their

Leads are a source of opportunities and business for every company. However, is every lead the same, and should you treat every lead similarly? The answer is a resounding no! Each lead is unique and has distinct characteristics. Identifying the uniqueness of every lead is necessary for marketers to decide

Amidst the competitive business landscape, you cannot stick to the same old strategies and expect them to deliver results. Instead, you must restructure your plans, ensuring they are fine-tuned to your business’s current needs and the market situation. Demand generation isn’t an exception to it. Lately, if you’ve been struggling

It feels great when a lead responds to your campaign, expressing interest in your offerings! You feel like you’ve run a successful campaign. However, that’s only the beginning of a potential journey. So, what next? Garnering responses is crucial. But you derive value from marketing qualified leads only when you

Often, businesses generate leads but they just cannot convert them. The reasons could be many. Such businesses are like a shop where thousands throng but most of them step out buying nothing! If you’ve been facing such a situation, your campaign efforts and investments are going down the drain. So,

Imagine calling out a name in the crowd. Hundreds will look back and respond to you. But do you need them all? Of course, not! However, when you call out a particular name, you would get exactly the person you need. That’s how account-based marketing (ABM) works. It focuses only

Are your campaigns generating leads but somewhere you feel you can do better? Then, you must enhance your lead generation efforts! In the digital age, generating leads isn’t a challenge. Amidst billions of users out there, your campaign can generate leads for you. However, what matters is the quality of