Are your campaigns generating leads but somewhere you feel you can do better? Then, you must enhance your lead generation efforts! In the digital age, generating leads isn’t a challenge. Amidst billions of users out there, your campaign can generate leads for you. However, what matters is the quality of those leads and if you derive any value from them! No wonder 35-40 percent of marketers worldwide feel generating premium leads is genuinely challenging.
So, it is good you think you can do better. However, you also must complement your thought process with the right action. As a lead generation company in Pune, we can help you do that. But before we reach there, we consider it imperative to acquaint you with a few techniques to improve your lead generation efforts.
5 Ways to Improve Your Lead Generation Quality
While amplifying your lead generation outcomes, you must review every element of your marketing and analyze it to improve it. Let’s look at five crucial ones.
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Focus on Your Lead-Gen Strategy
While attempting to drive leads amidst the dynamic business environment, you must adopt a constantly evolving approach. It involves retesting and optimizing your lead generation funnel strategy. Per reports, over 30 percent of marketers review their lead-gen sales funnel as frequently as every 8-10 days! Yes. You read it right. With a new trend and need surfacing almost every week, you cannot rely on or continue with the same old strategy and expect results to flow.
Accordingly, you must examine your lead management funnels conversion points like lead magnets, content, and landing pages. Additionally, you should analyze user behavior, change headlines, and adjust CTA locations to keep up with the market evolution and increase the number of people contacting you.
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Enhance Your Lead Magnet
We spoke about lead magnets in the preceding section. However, precisely, what do we mean by that? Lead magnets are instruments that help you fetch customer contact details. You must design them with a value that benefits your audience.
A few examples of these include discounted trials, freebies like a free 30-minute consultation for the first time, free whitepaper access, or a heavy discount on some critical reports. Of course, there’s much more and the magnet you design depends on your industry.
Remember, business is primarily a give-and-take relationship in which you invest and reap. These lead magnets resemble investments with the potential to generate returns through sales, revenue, customer loyalty, and even repeat business!
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Use Lead Qualifying
On average, only 11-13 percent of leads convert into sales. Thus, you cannot expect every lead to materialize. However, you can increase the likelihood of conversion of every lead by using lead qualifying. It involves examining lead actions. For instance, a lead clicking your Case Studies or Success Stories tab could be considered a qualified lead. Additionally, you must track their interactions after clicking on your Contact page. Furthermore, analyzing leads participating in polls, surveys, etc., and removing inactive or non-responding leads from your list can help you focus only on those useful to your business.
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Optimize Your Content
Content is at the heart of every lead-gen campaign. Thus, you must first invest resources in creating premium and compelling content. For that, you can partner with the best lead generation companies in India providing content support.
The type of content a prospect prefers communicates a lot about them. For example, a person reading an eBook suggests they are at the initial stage. On the other hand, someone looking for case studies is convinced about your expertise and now wants to see how you’ve translated it into results with your case studies.
To further enhance your content’s effectiveness and results, you must create personalized communication aligning with the user’s journey with your brand. If a particular person is at an advanced stage, generic education and awareness won’t help. Such people will need specific insights into your offerings so that they connect with you and discuss business.
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Remarket Your Campaign
Often, users visit your website through a campaign but leave without interacting or buying something. Remarketing your campaign can help them know what’s missing and remind them of their visit to your site.
Remarketing campaigns can work wonders for your business, helping you derive more returns from your investments. Based on experiences and observations, remarketing can increase conversion rates by 160%-165%. That’s massive, isn’t it? Hence, letting leads refers to losing opportunities and hurting your business.
So, why let that happen? If you need help, you can partner with a lead generation company in Pune and invest in remarketing to increase sales conversion rates.
Steer Better Leads with DemandFluence – One of the Best Lead Generation Companies in India!
With us, you are only a step away from generating quality leads and excellent results. Our proven lead-gen strategies and a personalized approach to every campaign enable us to deliver better outcomes. So, whether you are a SaaS company or a manufacturer looking to broaden your outreach, our comprehensive lead-gen support will cover your needs.
Please email us at hi@demandfluence.com to explore how we, as your lead generation company in Pune, can make a difference.