Demand Generation

10 Proven Demand Generation Campaigns to Drive Growth

Have you recently introduced a new offering or want to launch one soon? No matter how great, your offering may only meet with a lukewarm response if you do not create the need for it and explain to people why they require it. 

Think of insurance firms. Would people buy insurance if life was risk-free? Of course, not! But insurance providers precisely highlight the risk. They transport you to a situation where financial challenges could grapple and render you penniless! That’s what makes you think and encourages you to buy insurance. 

Similarly, given the competition, every offering must give people a solid reason to buy it. Demand generation campaigns emphasize that need. With clear and compelling communication, they attempt to create curiosity, awareness, and demand for a particular offering.

If you’ve been struggling to do that, you need an effective demand generation strategy that drives the campaign. Accordingly, as a B2B demand generation agency, we’ve identified ten proven demand generation campaigns to help you grow.

What is a Demand Generation Campaign?

At the outset, let’s understand what a demand generation campaign is. It is a marketing strategy that aims to create interest, awareness, and demand for an offering. The campaign emphasizes attracting potential customers, nurturing them through the sales funnel, and eventually driving sales.

Now, you must be wondering if lead and demand generation are the same. They are not. Lead generation campaigns target immediate leads or sales. However, demand generation adopts a long-term approach. It involves generating awareness, educating prospects, and building a relationship that connects the target audience with the brand. With that, the road to sales can become much simpler.

Nevertheless, in what ways can you run a lead generation campaign? Here are ten tested and proven ways to drive interest in your offering.

Unlock Success with These 10 Proven Demand Generation Strategies

These ten tried and tested demand generation techniques can help you steadily steer interest and instill confidence in your brand within your target audience.

  • Personalized Email Marketing

It is conventional to send emails, isn’t it? However, email marketing has evolved as a marketing strategy over the years. Today, it has become more specific. By specific, we mean personalized. Thus, one of the keys to generating demand for your business is engaging in personalized email marketing.

These emails don’t look generic but specific and conversational. They precisely target the user’s needs, and pain points and discuss solutions. Overall, email marketing can generate a RoI of USD 35-40 for every dollar you spend!

However, to leverage email marketing, you must enhance your emails with intriguing graphics, links to value-driven videos, enticing calls to action, and minimal text with every word making sense and talking business. 

Besides, you must ensure to create mobile-friendly emails. It is because mobile phones drive 40-45 percent of email views! 

Remember, while being personalized, email marketing also gives a first-hand impression about your business. So, experiences also matter! 

  • Social Media Campaigns

Of course, with nearly five billion social media users and numerous platforms, how can one forget social media while driving demand? 

Social media platforms allow you to be creative and harness the outreach they can create for a business. They enable you to connect, interact, and engage with your audiences in a way the latter prefer. 

You can run campaigns across multiple social media platforms like Facebook, LinkedIn, Instagram, and YouTube by sharing content, insights, promotional offers, and updates. Additionally, you can engage with your audiences via Q&A sessions, poll posts, live events, and more.

Nevertheless, choosing the relevant platform, scheduling content delivery, and staying consistent and connected with the audiences prove key enablers of success. 

  • User-Generated (UGC)

Regardless of how much you praise yourself, most people believe you only when your existing users or customers applaud you. And that’s evident through reports that suggest nearly 40 percent of customers buy something only after seeing UGC on social media! Moreover, 90-95 percent of customers find UGC useful and pivotal in driving their buying decisions. With that, you cannot ignore UGC!

UGC refers to content your customers, users, etc., create for you. For instance, if you are a software company, you can ask your client (preferably holding a prominent position) to talk about your product and how it has been helping them. 

Similarly, a real estate broker can request a customer create a text, infographic, or video testimonial. The content can talk about the seamless buying and selling process and highlight the need for a broking firm like. Remember, it is about generating demand. So, fundamentally, you must educate people and make them realize why they need someone like you! UGC can contribute to these efforts and build trust amongst prospects.

  • Webinars and Events

Have you ever wondered why you see so many ads prompting you to join live webinars? That’s because 90-95 percent of B2B professionals prefer webinar content. 

Webinars or live events prove enticing as they create intrigue via live streaming. They establish trust and confirm your authenticity amongst people. While live events enable participation and let them experience things virtually while they happen, a webinar allows people to take part and ask questions in real time.

Webinars or live events may not generate demand directly. However, by providing insights about your offerings, and establishing yourself as a go-to expert, you make an impression people won’t forget so easily. 

  • Podcasting

Podcasts have become a powerful medium for reaching people, connecting with them, and generating demand. Podcasts aren’t usual videos or webinars but a unique approach. They involve casual chats with the audiences, sharing valuable insights and telling stories they relate with to bring them closer to the business.

Interacting with audiences builds trust and credibility. It also helps strengthen your connection with the listeners. Additionally, effective and seamless podcast conversations can help make your listeners your brand ambassadors!

That mic can make a difference! However, you need the best demand generation Company to help you strategize podcasting marketing. 

  • Account-Based Marketing (ABM)

ABM takes personalization to the next level! It drives personalized engagement and helps strengthen relationships with prospects. Account-based marketing is targeted. It focuses on spearfishing by creating hyper-personalized content, campaigns, and communication that address individual pain points. Of course, it requires businesses to align their marketing and sales efforts to harness the power of ABM. However, this demand generation strategy helps nurture leads throughout the buyer journey and thickens the potential of conversion.

  • Paid Advertisements

As a demand generation agency, we see paid advertisements as another effective way of generating demand for a particular business. These ads enable you to promote your offerings to potential customers who match specific interests, behaviors, demographics, or other parameters. Some platforms businesses commonly use to run paid ads include Facebook, Google, and LinkedIn.

Nonetheless, you cannot merely invest in paid ads and wait for wonders to happen. These ads need persuasive messages and visually appealing graphics that capture people’s attention and connect them with the business. Additionally, you can track your ad spend and calculate the RoI with analytics.

  • Search Engine Optimization

Search engine rankings are like hoarding in one of the city’s prime locations where millions stay and through which millions commute. It helps increase online visibility, establishes trust, and helms traffic. Nevertheless, SEO takes time and demands considerable effort. But that joy of seeing your website rank in the top results is simply unparalleled! 

  • Landing Page Optimization

When people click on an ad, you should direct them somewhere for more insights and strengthen the need for your offerings. That somewhere is the landing page! You must create and optimize a landing page talking about the offering you’ve mentioned in your ad. It should explain things lucidly, yet engagingly with intriguing graphics, short videos, and content focusing on tangible outcomes. Dedicating a section to testimonials can also work positively and garner a better and more tangible response.

  • Influencer Marketing

Influencer marketing is surely on the rise. Per reports, 60-65 percent of marketers have increased their influencer marketing budgets last year. However, what’s more important is that over 50-52 percent of marketers believe in the power of influencer marketing and help steer a more engaged audience to their demand generation efforts. Thus, influencer marketing is one campaign strategy that you wouldn’t want to miss!

Influencers are people with considerable outreach and hold over the target audience. People listen to them and value their recommendations. Therefore, finding an influencer with a target audience similar to yours can help you leverage their outreach, have their marketing skills create a demand for your offerings, and benefit from them. However, you must note that influencer marketing demands a considerable budget. Besides, the choice of the influencer and the content they create play a critical role.

Final Thoughts

So, we hope the above contributed to your understanding and insights into demand generation. As for strategizing and implementing any of the above, partnering with DemandFluence, a trustworthy demand generation agency, can help. Email us at hi@demandfluence.com to learn and explore more about our demand generation prowess.

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Gunjan (Founder & CEO)

Gunjan-Founder-CEO
Domain Experience 100%
Creativity 73%
Campaign Management 70%
Writing 97%
Coffee Making 90%
Integrity 90%

Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.

His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.

Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!