May 24, 2025Generating demand for a B2B solution, particularly amidst the competitive world, often feels like moving a boulder uphill! You keep screaming about your offering in the middle of the road, but your efforts gather only a group of onlookers (just staring at your solution!). But honestly, this is usually the
April 29, 2025Are you investing heavily in marketing but struggling to generate the demand your business needs to thrive? You might be receiving some interest but not good enough to overcome the dry spell! Well, don’t feel left out or alone. However, you must also understand that sales and marketing aren’t what
September 25, 2024In today’s competitive landscape, effective B2B lead generation is essential for sustained business growth. However, navigating the complexities of this process can be time-consuming and resource-intensive. Tired of chasing leads that never convert? Are you a B2B company struggling to generate high-quality leads that drive revenue? Look no further. DemandFluence
March 22, 2024B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the
February 6, 2023For many businesses, demand generation and marketing are two sides of the same coin. While they may seem similar at first glance, these two disciplines actually have distinct roles in the sales process. In this blog post, we’ll explore what each of these terms means and how they work together
February 23, 2022In most companies, proof shows that sales leaders are speeding to deal with the pandemic. Their eyes are focused on the changes they need to make to allow their businesses to flourish the pandemic and prepare for recovery. In this blog, we will look at how demand generation companies in
August 4, 2021Many businesses these days are aware of the advantages and perks of using demand generation services. Also the degree of this marketing strategy’s contribution toward a flourishing business. Being such an important part of your business development will help if you pay enough attention to this strategy. It is essential
One of the challenges of B2B demand generation services is too many of them are doing the same thing and leveraging the same marketing gimmicks like their competitors. What that means is only a few businesses will show interest in their offer, leaving them in a difficult situation. A B2B
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
