Your team has been making a considerable effort while connecting prospects with your salespeople. But is it doing enough? And, on what metrics or parameters are you measuring its effectiveness? Of course, you can see the team working hard to bring prospects to the door. However, if you haven’t had tangible outcomes for a while, one of the many things you should do is revisit the evaluation metrics! While enabling you to calculate the effectiveness of your team’s efforts, it will also help you examine the usefulness of various activities like follow-ups, lead engagement choices, etc. To help you out with it, as a B2B appointment setting services provider, we’ve identified eight crucial parameters. These metrics will help you gauge how effectively your appointment setting team has been working, point out pain areas, and figure out improvements.
How to Assess B2B Appointment Setting Effectiveness – 8 Key Metrics
Don’t wonder why your campaign isn’t working. Measure it across the right parameters to chart the right course of action.-
Appointment-to-Demo Rate
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Appointment Show-Up Rate
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Time-to-Appointment
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Quality Leads
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Lead-to-Opportunity Conversion Rate
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Sales Pipeline Progression
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Conversion Rate
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Revenue Driven