October 9, 2024In competitive B2B environments, sales qualified leads usually form a minuscule percentage of the total lead volume. It is because these are super premium opportunities almost ready to buy. Hence, such leads are often hard to come by! Nonetheless, to produce such leads, businesses must do something different. They must
September 30, 2024While discussing business, there’s no point in talking to someone who isn’t interested in what you do. It is because perhaps they don’t need your offerings, or they cannot afford them or their pain points are different. B2B appointment setting uses a similar logic. It involves encouraging or inviting only
September 25, 2024In today’s competitive landscape, effective B2B lead generation is essential for sustained business growth. However, navigating the complexities of this process can be time-consuming and resource-intensive. Tired of chasing leads that never convert? Are you a B2B company struggling to generate high-quality leads that drive revenue? Look no further. DemandFluence
September 21, 2024Demand generation is a collective effort that involves strategy, techniques, and of course, technology. As a demand generation agency, while leveraging our strategic intellect, we also use various tools to simplify, streamline, and expedite demand generation. These are intuitive and popular platforms that help manage various sources and aspects of
September 18, 2024B2B markets grow and evolve continuously. And while doing so, they produce numerous new opportunities. Tapping into them is possible when you broaden your B2B lead-gen horizon. Precisely, we are referring to scaling up your B2B lead generation efforts to target more business prospects and drive more opportunities. So, how
September 9, 2024It isn’t unevident that every Business would like to grow by increasing its top line by acquiring net new clients year on year. The most explored option often is to produce new leads as a starting point. While this sounds obvious and easy, the success is only largely dependent on
September 5, 2024While setting appointments, the B2B appointment setting team must connect with the right people – precisely, people with attributes qualifying them for the next stage of interaction. It is a crucial step as the team is responsible for surfacing the best prospects and connecting them with the sales team. However,
August 29, 2024Ankit operates an initial-stage startup and runs a lead-gen campaign through which he generates nearly 1000 leads weekly. However, out of those, he is able to connect with only a couple of them and convert one or not even that. Here, Ankit is stuck between the quantity and quality of
August 24, 2024Are you generating leads, nurturing them, converting them into sales but struggling to retain your customers? Customers once lost would be hard to locate and revive. However, thanks to the many strategies that can help you improve your customer retention rates. One of them is B2B account-based marketing. A proven
August 20, 2024Imagine an AI-powered system automating digital campaigns, ensuring precise targeting, and driving high-quality leads. Of course, imagining that can excite every business owner. And that’s already happening. AI and automation are transforming B2B lead generation. In 2024, nearly 85 percent of companies are projected to use AI to improve their
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
