November 8, 2025In today’s competitive and fast-paced world, demand generation is no longer just a straightforward marketing function. It has morphed into a growth engine. Therefore, it has become more complex, requiring companies to formulate exclusive, effective strategies around it and to keep their sales pipelines perpetually full. Now, most companies understand
October 28, 2025A robust sales pipeline is the lifeblood of every business, whether big or small. However, a sales pipeline isn’t about the number of leads alone. It is also about lead quality. While companies understand this, many struggle with either thin pipelines or those clogged with vulnerable, low-quality prospects. Now, that’s where
October 24, 2025Automation is a game-changer in the corporate world. And that’s for obvious reasons such as speed and efficiency. It helps transform each business department, including B2B appointment setting, making it more efficient and scalable than ever. AI tools, automated emails, chatbots, and CRM integrations are helping companies reach thousands of
October 20, 2025In today’s competitive age, demand generation isn’t merely about filling the pipeline. It is also about nurturing leads and converting them into customers. Many companies use a CRM (Customer Relationship Management) platform to manage their leads. However, their use of CRM barely ventures beyond managing data. Amidst fierce competition where
October 15, 2025Running a startup is exciting, yet simultaneously draining. As the showrunner, you wear multiple hats, doing almost everything from daily firefighting to product launches and managing your venture’s finances! Therefore, sometimes, the situation can become really chaotic. However, amidst all the chaos, one of the most significant challenges that often confronts
October 10, 2025Imagine a system that interacts with an overseas prospect at 2 AM and provides instant responses when your marketers are in deep sleep! Sounds great, right? That’s AI chatbot-based B2B lead generation for you. Technology is reshaping the way companies generate leads. It is driving a generational shift in how
September 27, 2025Lately, have you come across leads that looked great on paper but failed to convert? On the other hand, a lead who had barely filled out a form and whom you had categorically kept aside converted into a high-paying customer! Then, this refers to a change in the definition of
September 22, 2025Every business requires a steady stream of high-quality leads to thrive. But that requires building a robust business lead generation funnel. However, doing so isn’t as straightforward. Businesses often encounter several challenges during their endeavor. Common ones include choosing the wrong audiences, a higher lead drop-off rate, misaligned marketing and
September 18, 2025B2B demand generation is a dynamic landscape. Take demand-gen channels, for instance. While old channels evolve, new ones emerge and strengthen. Now, each business has its own set of relevant channels. For example, something that suits B2C may not necessarily work for B2B. Thus, B2B marketers must study, choose and
September 11, 2025In today’s fiercely competitive world, demand generation is more than just flashy campaigns or fleeting victories. It has evolved into a much more sophisticated strategy, which, when executed correctly, enables you to build a robust pipeline of qualified leads. Understood! Now, let’s talk about the problem. Practically, many companies fail
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
