April 29, 2025Are you investing heavily in marketing but struggling to generate the demand your business needs to thrive? You might be receiving some interest but not good enough to overcome the dry spell! Well, don’t feel left out or alone. However, you must also understand that sales and marketing aren’t what
April 25, 2025Sales Qualified Leads are like low-hanging fruits in the B2B environment. These are promising prospects nurtured by marketers, and that indicate genuine interest in a particular offering. They complete their pipeline journey and land into the sales team’s territory potentially ready to be converted into a buyer. However, that’s only
April 21, 2025Ever seen hard-earned leads disappear into thin air before you even pitch? Painful that is, of course. But don’t feel alone. At some point, every entrepreneur and business experiences this. However, do you know what is the magic ingredient to optimizing conversions across the B2B landscape? The answer is B2B
April 14, 2025Imagine standing on the edge of a mountain and shouting into the void. You feel you are loud enough but no one hears your voice and it disappears in thin air. This is a common situation most businesses face, particularly while securing meetings, telephonic or in-person, with prospects. They often
April 9, 2025Are you in a never-ending quest to generate high-quality leads that fill your pipeline and foster sustainable growth? Then, let us tell you lead generation isn’t merely filling pipelines or letting your database swell with names, phone numbers, and email IDs. It is a deeper approach that extends to building
March 30, 2025In business, everything boils down to sales and revenue. At the decision-making level, the number of leads doesn’t matter. You might have generated a thousand leads. However, what counts is how much of them you could convert from prospect to revenue. Blunt, but that’s how it is! However, transforming prospects
March 25, 2025Ever thought why the best lead slipped through your hands and could never be found? Let’s accept it. Every business has been through this situation at some point. Your campaign drove some exceptionally high-quality leads for you but you lost them much before you could even put across your
March 20, 2025Generating demand is fundamental to every business. People should find a reason and the need to buy your products! In other words, demand generation refers to creating a need first and then the demand that drives people closer to a business. Now, we know we haven’t said something that no
March 13, 2025Honestly, every entrepreneur dreams of having a flooded sales pipeline. But the reality is different. Often, the pipeline seems more of a trickle than a flood! B2B Appointment setting Services is a solution for this. If you’ve been through such a feeling, you aren’t alone! Millions of entrepreneurs struggle to
March 7, 2025So, you’ve been through this. You’ve run campaigns across various platforms that generated a pile of leads. However, when you tried connecting with them, you realized none of those had the potential of converting into paying customers. Moral – You couldn’t generate high-quality leads and thus, you must think and
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
