June 26, 2025Struggling to qualify leads? Is your sales team still sifting through generic lists, hoping to stumble upon an interested prospect? Then, it is time to change your strategy! Those days when casting a wide net to catch a random fish or two are long gone. Today, it is about precision,
June 23, 2025As buyer behavior continues to evolve dizzily, entrepreneurs cannot rely on ancient demand generation strategies and techniques. In 2025, winning and growing is about understanding the audience’s needs and crafting experiences that align with their experiences. Doing so brings us to discuss some innovative best demand generation company frameworks fine-tuned
June 20, 2025Ever wondered why even the best of your efforts and leads don’t convert into sales? You’ve been setting up campaigns correctly. They have been productive enough to generate remarkable leads. On the other hand, your marketers are doing a great job and so are salespeople. But what is stopping your
June 14, 2025In today’s competitive era, hyper-growth isn’t a milestone or a vision but an imperative. However, most B2B companies struggle to achieve it. One of the most common reasons for this is conventional lead generation tactics. Traditional methodologies mostly rely on instincts. But in a competitive environment, you cannot depend on
June 10, 2025Are you struggling to secure the first meeting with a prospect? Have you been doing everything, including praying to the sky, but falling short of the finish line? Then, you must think differently and adopt innovative strategies to achieve a smart sales outreach. In today’s dynamic and competitive world, using
May 28, 2025Is your sales team dealing with unverified leads and chasing them endlessly? Then, who’s closing the leads? Let’s get it straight. Sales teams shouldn’t chase leads. They must close them. Hence, they must deal only with prospects ready to buy. However, how do you know if a lead is sales-qualified?
May 24, 2025Generating demand for a B2B solution, particularly amidst the competitive world, often feels like moving a boulder uphill! You keep screaming about your offering in the middle of the road, but your efforts gather only a group of onlookers (just staring at your solution!). But honestly, this is usually the
May 22, 2025You generate a lead and hand it over to your sales team. So, the team builds its pitch and prepares for the meeting only to discover that it has to chase the lead endlessly before closing it! Now, this isn’t the ideal situation. Sales teams are meant to close leads
May 16, 2025In today’s competitive business environment, no business can afford to keep its sales pipeline dry or empty. Every entrepreneur looks to keep it full with high-quality leads. However, is it easy to find such leads? Absolutely not! And we are sure you’ve already experienced it in the market. But that’s
May 12, 2025Ever feel like your efforts to drive qualified sales meetings are disappearing into a black hole? Honestly, everyone experiences this at some point, given the complexities of B2B appointment setting. At times, it can get frustrating! But don’t feel alone, nor hopeless. With the right tactics, you can do it
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
