Call it the new fuel, oil, or gold of the new age, the bottom line is that businesses cannot inch ahead without data! Even when it comes to generating premium B2B leads, companies should have reliable and adequate data to know enough about their target audience and build a lead-gen

You’ve been running a lead-gen campaign for a while, which has been yielding results for you. But when you review the outcome and delve into it, you realize the campaign isn’t producing enough sales-qualified leads! The most obvious step you’d take is to optimize your campaign to drive sales and

For each business, striking a sale is the outcome of every effort it makes. It begins with marketing, acquiring leads, setting appointments, and converting prospects into customers. While each stage has its challenges, many companies struggle with B2B appointment setting. They cannot do enough to convince the prospect and get

B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the

B2B refers to a more personalized form of selling. Unlike B2C wherein you produce something for a broader target audience, B2B is more specific and involves tailoring offerings. An example can be a travel portal offering generic deals on airline tickets and a travel agency designing an airline deal based

When you run a lead generation campaign, the most basic thing you expect is leads. However, is merely generating leads good enough? Many marketers feel delighted when their inboxes flood with inquiries after a campaign. But when they try to connect with them, half don’t respond, while the rest say

Lead generation and digital marketing go hand-in-hand, yet are unique in their respect. The latter is the effort companies make to achieve the former and drive opportunities. However, do you know why many digital marketing campaigns fail to generate leads for the client? One cannot blame a single factor for

Marketing strategies are the lifeline of every business. And, marketers who play a vital role in devising and implementing them play an even more crucial role. They should be confident about creating opportunities for their business with their marketing strategies. Demand generation is a significant aspect of marketing. It fuels

Is your business generating leads but losing them midway due to the lack of a strategy that holds them? Then, you need an appropriate, focused, and result-driven MQL strategy that helps you hold your leads and guide them through the funnel! Most businesses do not have it. Per industry reports,

Lead generation is usually a culmination of a collective effort involving various individual elements like social media, content, user experience, email marketing, and Search Engine Optimization (SEO). Speaking of SEO, as you would already know, it includes optimizing a piece of content on a website to rank it better (preferably