High-Quality B2B Leads

Data-Driven Strategies to Generate High-Quality B2B Leads

Call it the new fuel, oil, or gold of the new age, the bottom line is that businesses cannot inch ahead without data! Even when it comes to generating premium B2B leads, companies should have reliable and adequate data to know enough about their target audience and build a lead-gen

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Improve RoI by Optimizing Campaigns

Increase Sales and Improve RoI by Optimizing Campaigns

You’ve been running a lead-gen campaign for a while, which has been yielding results for you. But when you review the outcome and delve into it, you realize the campaign isn’t producing enough sales-qualified leads! The most obvious step you’d take is to optimize your campaign to drive sales and

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B2B Appointment Setting

Trends and Innovations in B2B Appointment Setting

For each business, striking a sale is the outcome of every effort it makes. It begins with marketing, acquiring leads, setting appointments, and converting prospects into customers. While each stage has its challenges, many companies struggle with B2B appointment setting. They cannot do enough to convince the prospect and get

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Demand Generation Campaigns

Data-Driven Decision-Making in B2B Demand Generation Campaigns

B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the

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Qualified Leads

Innovative Techniques for Generating High-Quality Leads

When you run a lead generation campaign, the most basic thing you expect is leads. However, is merely generating leads good enough? Many marketers feel delighted when their inboxes flood with inquiries after a campaign. But when they try to connect with them, half don’t respond, while the rest say

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demand generation companies in pune

Top 10 Demand Generation Tactics Every Marketer Must Master

Marketing strategies are the lifeline of every business. And, marketers who play a vital role in devising and implementing them play an even more crucial role. They should be confident about creating opportunities for their business with their marketing strategies. Demand generation is a significant aspect of marketing. It fuels

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Sales Qualified Leads

Decoding Marketing Qualified Leads: Strategies for Success

Is your business generating leads but losing them midway due to the lack of a strategy that holds them? Then, you need an appropriate, focused, and result-driven MQL strategy that helps you hold your leads and guide them through the funnel! Most businesses do not have it. Per industry reports,

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B2B Lead Generation

Leveraging SEO Techniques for B2B Lead Generation Success

Lead generation is usually a culmination of a collective effort involving various individual elements like social media, content, user experience, email marketing, and Search Engine Optimization (SEO). Speaking of SEO, as you would already know, it includes optimizing a piece of content on a website to rank it better (preferably

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Gunjan (Founder & CEO)

Gunjan-Founder-CEO
Domain Experience 100%
Creativity 73%
Campaign Management 70%
Writing 97%
Coffee Making 90%
Integrity 90%

Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.

His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.

Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!