In today’s competitive business environment, no business can afford to keep its sales pipeline dry or empty. Every entrepreneur looks to keep it full with high-quality leads.
However, is it easy to find such leads? Absolutely not!
And we are sure you’ve already experienced it in the market.
But that’s where scalable B2B lead generation services step in and work wonders to boost your sales funnel in an organized way. So, let’s explore how these services can set the high-quality lead-gen ball rolling for your business.
How a Lead Gen Partner Can Shorten Your B2B Sales Cycle?
A longer sales cycle can make you lose hard-earned leads, making all your hard work go down the drain. However, a professional lead generation company can reduce the sales cycle by delivering premium leads directly to the sales team, enabling the latter to close deals quicker, instead of chasing leads through cold outreach for hours.
So, no more feeling rejected and dejected, but having more meaningful conversations that drive tangible value in the form of sales conversions.
Now, how do lead gen companies do it? While leveraging their experience and expertise, they use data-driven strategies, automation, and intriguing content that engages with prospects at the right time, ensuring their entry into the pipeline.
Key Metrics to Track the Success of a B2B Lead Generation Campaign
However, even when it comes to measuring what you do, you need the right parameters. Lead generation partners can help you identify the right metrics and help you measure your success.
1. Cost Per Lead:
How much are you spending for every lead you acquire? This helps you determine how much each lead is costing you and how efficient and effective the various channels have been.
2. Lead Quality Score:
Every lead is unique. Hence, you cannot look at each with the same lens. That refers to establishing a lead quality score. Lead-gen companies help you implement a system to score leads depending on their demographics, engagement, and firmographics to ensure your sales team focuses on leads with a higher conversion potential.
3. Opportunity Conversion Rate:
You’ve been generating leads, but how many of them are reaching the revenue stage? Measuring the conversion rate helps you determine how effective your lead qualification process is.
4. Sales Cycle Length:
Are the leads your partners generate moving through the sales cycle faster? This signifies their impact on efficiency.
5. Website Traffic and Engagement:
Are lead-gen efforts meaningful enough to drive relevant traffic to your site? Are visitors visiting your website and repelling immediately, or are they staying for longer and interacting with your content?
6. Return on Investment (ROI):
Are your leads generating revenue, and are your returns more than what you’ve invested in lead-gen? This is the most crucial parameter that helps you determine what they call tangible value.
Read more about B2B Lead Generation in this blog – B2B Lead Generation Tactics for Long-Term Business Growth
Industry-Specific Lead Generation Tactics That Work (Tech, SaaS, Finance, etc.)
Although every industry requires a constant supply of leads to thrive, each one comes with a unique lead-gen requirement. Scalable lead generation services cater to the requirements of each of these industries.
- Tech: Lead generation companies use targeted LinkedIn ads, personalized email outreach, and account-based marketing (ABM) to produce high-quality leads with a significant potential for conversion.
- SaaS: Lead-gen agencies utilize elements like eBooks, whitepapers, free trials, and live webinars to generate leads and drive them closer to the business.
- Finance: Finance companies benefit from lead generation professionals through authoritative leadership content, educational webinars, etc., that target the specific challenges and pain points of the BFSI sector.
Why Outsourcing B2B Lead Generation Drives Faster Pipeline Growth?
Lead generation is a specialized strategy that requires expert hand-holding. Companies that adopt a DIY approach are often energetic initially. However, the task usually loses steam while juggling multiple tasks and core responsibilities.
Outsourcing, a proven strategy, proves to be helpful here. While freeing valuable internal resources, it helps reduce overhead costs and expedite the sales cycle.
It is because professional lead generators work dedicatedly towards driving success. Besides, they use technology, tools, and utilize market insights to understand the various nuances related to B2B buyers.
Overall, the strategy works in terms of creating sharp content, producing superior leads, reducing the sales cycle, and quicker revenue growth.
Thus, while delivering results, outsourcing enables your sales team to focus on devising strategies to enhance closure rates and optimizing sales funnel efficiency.
Looking for a B2B Lead Generation Partner?
Choose DemandFluence. We come with years of experience and proven expertise in helping diverse businesses generate high-quality leads with razor-sharp strategies. We understand the lead-gen needs of various sectors and craft strategies precisely suited to a company’s requirements. Now that you know why you must partner with a B2B lead generation company, connect with a seasoned player like us. Email us at hi@demandfluence.com.
