You generate a lead and hand it over to your sales team. So, the team builds its pitch and prepares for the meeting only to discover that it has to chase the lead endlessly before closing it! Now, this isn’t the ideal situation. Sales teams are meant to close leads not chase them. To deal with this situation, you need the right support that nurtures the leads generated and sets sales-ready appointments. The answer is B2B appointment setting services.
Let’s see how partnering with such services helps.
Why Outsourced Appointment Setting Delivers Better ROI Than DIY Approaches?
Can appointment setting be done in-house? Yes, certainly! But the question is, should companies adopt this approach, particularly given its intricacies?
Many who do it struggle with its complexities, while juggling multiple tasks. As a result, the excitement or energy fades away, bringing companies back to square one.
Outsourced appointment setting services are often considered the last resort. However, they must be looked upon as the first choice or a proactive step.
It is because these services help companies in various ways.
They set workflows, and systems, provide human resources, and help companies leverage technology to ensure a consistent lead flow, identify premium leads, reduce cost per appointment, and contribute to higher conversion rates.
Thus, your sales team can stay focused and do what it is good at – closing the leads.
Channel Strategy: Combining Email, LinkedIn & Calling for Better Appointments
It is a proven fact that companies must leverage multiple channels for better appointments and ensure a continuous lead flow.
However, often companies fail to focus on multiple channels at a time. They stick to a single channel and restrict opportunities.
But again, this is where outsourced appointment setting services come into play.
They work dedicatedly to help companies set quality appointments through several channels, enabling companies to harness the power of the omnichannel approach.
Here’s how they do it.
1. Email for b2b appointment setting
Professional appointment setters set up email campaigns that comprise personalized emails to warm up cold leads through value-driven messaging and encouraging CTAs.
2. LinkedIn:
Appointment setting professionals strategize LinkedIn engagement by providing social proof and engagement, helping companies turn cold prospects into warm and meaningful conversations.
3. Phone Calls:
Phone calls can prove to be more personalized than any other approach. When timed perfectly, they cut through the noise, helping companies connect with the person they want. Besides, complementing phone calls with email and LinkedIn can make the overall effort more impactful.
How to Qualify Leads Before Booking a Sales Appointment?
Your campaign may generate hundreds of leads. But how many of them can really graduate to your appointment calendar? Usually, companies chase leads without identifying them and end up gaining nothing!
However, companies can avoid such a situation with professional B2B appointment setting services. This is because the key to premium appointments is correct lead qualification. Appointment services go beyond just scheduling calls. Rather, they ensure each lead meets the ICP and means business for you.
But how do appointment setters determine if a lead is the ideal one? They analyze leads based on various parameters, including BANT (Budget, Authority, Need, Timeline), pain points, company fit, and engagement level.
The team qualifies leads before pitching for an appointment, ensuring the sales team works only on leads with a considerable potential to convert into sales.
Dive deeper into B2B Appointment setting by reading this blog – Streamlining Your Sales Process with Appointment Setting for B2B
Common Challenges in B2B Appointment Setting (And How We Solve Them?)
B2B appointment setting is pretty challenging. Reaching the right person and winning an appointment isn’t a cakewalk but a stony road full of hurdles. Let’s look at some common roadblocks and how appointment setters overcome them.
- Gatekeepers who restrict entry. The key is to engage with them respectfully and showcase value to reach the right person.
- Unanswered calls that often feel discouraging. Appointment setters leave concise and value-driven voicemails that pique interest and drive a callback.
- Objections that can stop the conversation before it even begins. Trained professionals can handle them empathetically turning no’s into tell me more!
- Inconsistencies that can make opportunities slip away. Appointment setters make strategic follow-ups to drive people closer with each call.
Industry-Focused Appointment Setting: Custom Approaches for Tech, SaaS & More
Every industry has its unique language. Experienced appointment setters know what to speak and how to convey something in a resonating way. Whether a tech company or a SaaS provider, they craft tailored messages, segment outreach based on use case and point, and align with the sales team to picture ideal outcomes.
Final Words?
To sum up, appointment setting services help you identify better leads, personalize your outreach, and bring only the best of leads to the table.
Want such services? Choose DemandFluence. We are professionals who champion appointment setting and drive measurable positive outcomes. Email us at hi@demandfluence.com to learn more and how we can serve you as long-term partners.
