March 18, 2024B2B refers to a more personalized form of selling. Unlike B2C wherein you produce something for a broader target audience, B2B is more specific and involves tailoring offerings. An example can be a travel portal offering generic deals on airline tickets and a travel agency designing an airline deal based
March 14, 2024When you run a lead generation campaign, the most basic thing you expect is leads. However, is merely generating leads good enough? Many marketers feel delighted when their inboxes flood with inquiries after a campaign. But when they try to connect with them, half don’t respond, while the rest say
March 5, 2024Lead generation and digital marketing go hand-in-hand, yet are unique in their respect. The latter is the effort companies make to achieve the former and drive opportunities. However, do you know why many digital marketing campaigns fail to generate leads for the client? One cannot blame a single factor for
February 27, 2024Marketing strategies are the backbone of every successful business. Marketers play a pivotal role in crafting and implementing these strategies, ensuring they create meaningful opportunities to drive growth. A well-executed marketing strategy is a catalyst for creating interest and demand for a business’s offerings. Demand generation, a cornerstone of modern
February 23, 2024Is your business generating leads but losing them midway due to the lack of a strategy that holds them? Then, you need an appropriate, focused, and result-driven MQL strategy that helps you hold your leads and guide them through the funnel! Most businesses do not have it. Per industry reports,
February 19, 2024Lead generation is usually a culmination of a collective effort involving various individual elements like social media, content, user experience, email marketing, and Search Engine Optimization (SEO). Speaking of SEO, as you would already know, it includes optimizing a piece of content on a website to rank it better (preferably
February 14, 20242024 has already begun and is in full swing. But have you earned as many leads as planned at the beginning of the year? If not, and with the entire year to go, you should revisit your lead generation campaign and implement strategies aligned with futuristic trends and tactics. Yes!
February 10, 2024Are you a B2B company struggling to convert your hard-earned leads into prospects? Is it becoming difficult for you to generate sales even from those who’ve expressed interest in buying your offerings? Is generating quality leads becoming a challenge for you? Then, you should think differently and consider doing something
January 25, 2024Business owners and entrepreneurs understand the importance of generating leads and closing sales to keep their business running. However, this process can be time-consuming and challenging, especially for small businesses or startups. This is where appointment setting companies come in. What are Appointment Setting Companies? Appointment setting companies are third-party
January 19, 2024Demand generation involves creating awareness and increasing demand for a particular business. It forms a fundamental aspect of every marketing strategy. However, since it is a critical step, organizations should be careful about the strategies and techniques they employ while generating demand for their offerings. A part of those strategies
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
