When you run a lead generation campaign, the most basic thing you expect is leads. However, is merely generating leads good enough? Many marketers feel delighted when their inboxes flood with inquiries after a campaign. But when they try to connect with them, half don’t respond, while the rest say they’ve clicked the link erroneously! If you’ve experienced or have been confronting such a situation with your campaigns, you should think differently. So, here’s what you can do to generate marketing qualified leads or sales qualified leads for your business.
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Pay-per-Click Ads (PPC) Marketing
Many of you must have expected this to appear at the top. But why do you think even we too listed it at the top? It is because PPC ads are those that show up at the top of a search engine result. Hence, they are more visible and likely to drive traffic.
Usually, and with experience, traffic coming in from search engines is considered more useful and qualified, given the effort the user has made in searching for something. So, unlike social media ads that can even bring leads who’ve erroneously clicked on an ad, PPC-derived traffic can come with a higher conversion potential.
Another way to leverage the search engine space is SEO. However, SEO takes time. So, if you are on a schedule and need quick results, PPC can be the option to go!
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Email Marketing
Yes. Email marketing still works! Of course, the technique might have lost some luster with the emergence of instant messaging platforms. However, emails can still generate a huge amount of serious marketing qualified leads for your business. But is it as simple?
No! Usually, when marketers talk about email marketing, they focus on sending emails to as many people as possible and expect an overwhelming response. While it is understood that they want to broaden their outreach, the reality is that email marketing and its dynamics have changed in the recent past.
Today, email marketing is more about building relationships rather than filling a contact’s inbox with hundreds of offer-related emails. Thus, while marketing your offerings via email, you should focus on delivering value through personalized interactions, useful insights, updates, expert opinions, etc. Of course, it takes considerable effort and leveraging technology to know who expects what. However, if you do that successfully, you’ll see positive results over time. The ones responding to your email would be genuinely interested in your offer and willing to interact with you.
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Targeted Social Media Advertisements
By social media ads, we mean targeted ones. Platforms like Facebook and LinkedIn offer some form of targeted ads. As the name suggests, targeted ads focus on targeting specific interests, traits, and preferences of a particular target audience. Personalized ads generate more productive results. Besides, these ads provide massive volumes of useful data to help you optimize your campaign. So, investing in targeted social media advertisements can help you build the desired traction.
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Interactions that Result in Freebies
Your brand offerings will come much later. To help leads get started, you should offer some freebies (precisely, some value) that attract potential leads and keep them engaged with your brand. Now, what could these freebies be? For instance, you may encourage users to participate in a contest and provide free access to a paid report, comprehensive whitepaper, free consultation session, value add-on, or anything you feel matches your target audience’s requirements.
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Tight and Engaging Content
We cannot emphasize this point enough! Captivating content has the power to keep users hooked to your brand and generate interest to become sales qualified leads, abundantly convinced about your offerings. For example, you can relate your offering to a trending topic relevantly and create intrigue. Furthermore, a video explaining the use of a product in the target audience’s language can generate a positive sentiment about your brand and unlock sales or marketing qualified leads.
However, generating content is a complex recipe blending creativity, intent, insights, visual appeal, readability, coherence, relevance, and more. Also, content doesn’t generate instant results. It requires being consistent and keeping users at the center to ensure the campaign stays on track. As one of the leading sales generation companies in India, we also recommend tracking competitor activities and learning from them while ensuring you don’t replicate their strategies.
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Partner with Business Lead Generation Companies!
Working with lead generation companies relieves your marketing team from the daunting task of generating marketing qualified leads and sales qualified leads from your marketers. The decision to outsource lead generation allows them to focus on aspects like conversions and complement your lead generation efforts. Business or sales lead generation companies in India have the required expertise, experience, and strategic understanding of various domains and the corresponding lead generation techniques. Hence, partnering with them can help you drive tangible results over a period.
Conclusion
As one of the experienced business lead generation companies in India, we feel generating marketing qualified leads or sales qualified leads isn’t rocket science. It is about knowing your target audience and being empathetic to deliver the value it expects. When you focus on what your prospects want and align your lead generation efforts with their needs, nothing can stop you from driving qualified leads!
DemandFluence is here to support you in your journey to generating a continuous and consistent flow of qualified leads for your business. So, connect with us at hi@demandfluence.com to learn how we can help you fast-track lead growth and drive quality leads to your doorstep.
