Is your business generating leads but losing them midway due to the lack of a strategy that holds them? Then, you need an appropriate, focused, and result-driven MQL strategy that helps you hold your leads and guide them through the funnel! Most businesses do not have it. Per industry reports, only 12-14 percent of Marketing Qualified Leads (MQL) convert into Sales Qualified Leads (SQL). We’re sure you’d want to be on the other side of the table. So, here are seven six solid strategies to help you successfully decode MQLs and drive them successfully through the sales funnel.
Augmenting B2B Lead Generation in India: Increasing the MQL to SQL Conversion Rate
Believe it or not, losing MQLs is very easy. Often, people connect with multiple providers. Hence, if not taken care of, you can lose them to your competitors. And a lead once lost, is an opportunity lost forever. So, here are six strategies from the one of best lead-generation companies in Mumbai to help you nurture your MQLs.
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Performing Lead Segmentation
Not all the leads you receive will be the same. They will be unique based on their interests, gender, demographics, preferences, behavior, profession, etc. If you have an offering catering to multiple target audiences, you shouldn’t deal with all of them in the same manner. The key to nurturing such leads and handling them in a personalized manner is to custom-craft your marketing communication. A specific approach will help you resonate better with every segment and retain them more successfully.
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Running Lead Nurturing Campaigns
We are reiterating that personalization is the key to success in a world where people want to be served the way they prefer. Accordingly, you should develop specific lead nurturing workflows that deliver useful content to the Marketing Qualified Leads. You can leverage elements like marketing automation tools to send targeted communication, deliver personalized messages depending on user behavior, and journey leads through the sales funnel. Partnering with a company doing B2B lead generation in India can help you do it.
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Providing Useful Content and Resources
Qualified leads need a solid reason to continue interacting with a particular brand. A loose or empty marketing spell can easily leak them to competitors. Thus, you should ensure a consistent flow of relevant educational resources like webinars, whitepapers, case studies, and how-to guides that provide valuable insights related to your business. Leads love it when they receive relevant content. The ones mentioned above can help you have a better grip over your qualified lead base and take them toward conversion.
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Showcasing Proven Track Record
Showcasing a proven track record can help you build credibility amongst your qualified leads. Thus, highlighting customer reviews, testimonials, and success stories through videos and text can help you build the trust leads look for before indulging in a sale or long-term engagement with a brand.
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Remarketing Qualified Leads
Your website would receive many leads who’d visit, interact briefly, and leave. Such leads might not have converted then due to any reason. However, they may also have the potential to convert. Accordingly, you should implement remarketing strategies via targeted ads across various platforms to remind your marketing-qualified leads of your offerings and drive action.
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Optimizing Marketing Campaigns
Marketing campaigns need regular monitoring and continuous performance analysis to identify gaps and areas of improvement. This is because user expectations keep changing. If they don’t see something they want, they may switch. So, ensure you keep abreast of the market evolution and do what it takes to keep leads hooked on your brand.
We hope these strategies to convert marketing-qualified leads to sales-qualified leads help you retain potential business opportunities. However, it should be noted that implementing the above won’t be as straightforward. Besides, it matters how effectively you do it. Thus, you may need professionals working on B2B lead generation in India.
DemandFluence, one of the best lead generation companies in Mumbai can help you. Our unparalleled expertise, evolved experience, and proven track record make us a trustworthy lead-gen company to reckon with.
Please email us at hi@demandfluence.com to discover more about our lead generation services.
