Is your business generating leads but losing them midway due to the lack of a strategy that holds them? Then, you need an appropriate, focused, and result-driven MQL strategy that helps you hold your leads and guide them through the funnel! Most businesses do not have it. Per industry reports, only 12-14 percent of Marketing Qualified Leads (MQL) convert into Sales Qualified Leads (SQL). We’re sure you’d want to be on the other side of the table. So, here are seven six solid strategies to help you successfully decode MQLs and drive them successfully through the sales funnel.
Augmenting B2B Lead Generation in India: Increasing the MQL to SQL Conversion Rate
Believe it or not, losing MQLs is very easy. Often, people connect with multiple providers. Hence, if not taken care of, you can lose them to your competitors. And a lead once lost, is an opportunity lost forever. So, here are six strategies from the one of best lead-generation companies in Mumbai to help you nurture your MQLs.-
Performing Lead Segmentation
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Running Lead Nurturing Campaigns
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Providing Useful Content and Resources
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Showcasing Proven Track Record
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Remarketing Qualified Leads
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Optimizing Marketing Campaigns