Demand generation involves creating awareness and increasing demand for a particular business. It forms a fundamental aspect of every marketing strategy. However, since it is a critical step, organizations should be careful about the strategies and techniques they employ while generating demand for their offerings. A part of those strategies is choosing the right demand creation agency. But with hundreds addressing themselves as the best demand generation company, how do companies choose the right one? If you also are looking for one, here are some tips to select a demand gen agency.
7 Factors to Consider While Choosing the Best Demand Generation Company
From expertise, experience, and services to market credibility and return on investment, here are seven significant factors to consider while selecting a demand gen agency.
-
Expertise and Experience
At the outset, evaluate the demand gen agency’s expertise and experience in its area of work. Expertise would include assessing the company’s command over various digital elements like SEO, PPC, social media, email marketing, demand gen strategies, etc. On the other hand, experience would include reviewing its portfolio and the diversity of businesses with which it has worked. In some cases, the years of experience would also matter. Furthermore, examine the company’s market credibility. It would involve checking the agency’s track record, client feedback, and market perspective.
-
Understanding of Your Business
Another vital factor while selecting a demand creation agency is how well it understands your business. Of course, it is preferable to partner with a company with experience in your business domain. However, what’s even more crucial is the extent to which the company understands your business, in particular. An agency that understands your business will be in a better position to come up with more mature, comprehensive, and value-driven demand-generation strategies.
-
Comprehensive Support Offered
Demand generation is a step-by-step process. Hence, it requires a structured approach and roadmap that leads to success via smaller milestones. Accordingly, the demand creation agency you select should handhold you throughout the demand generation process. Ideally, it should include everything from initial consulting to scaling campaigns and making continuous improvements through insights gleaned from analytics.
-
Strategies and Techniques
Every business is unique and so are its demand generation needs. Besides, various other factors like a business’s target audience, offerings, market situation, etc., also matter while designing, executing, and running demand generation campaigns. The demand gen agency you choose should be able to customize its campaigns and strategies to serve and address the distinct needs of every business. Hence, look for one willing to and with the expertise to walk the extra mile and personalize the demand gen strategy.
-
Communication Transparency
Communication transparency and regularity are other vital aspects to consider while selecting a demand creation agency. As a business, or precisely, the company’s client, you are entitled to know the outreach created, engagement generated, and the tangible outcome (like leads) driven by a particular demand generation campaign. It could be weekly, fortnightly, or monthly. The frequency of reporting could be mutually decided. However, what’s significant is analytics-based transparent, prompt, and honest reporting. Proceed with further discussions only if the agency has such mechanisms.
-
Return on Investment
This could be a little tricky. Why do we say that? No one can project the exact return on investment. However, an agency should be able to give you a ballpark or a range to refer to while committing to a demand generation campaign. But that’s not it. The demand gen agency should also have a particular level of expertise, experience, and strategic intelligence to support its RoI commitment.
-
Willingness for a PoC
You wouldn’t want to begin working with a demand gen agency and discover you’ve made the wrong choice! It might make your effort, resources, and time go down the drain. So, how do you deal with it? The answer is asking the agency to run a Proof of Concept (PoC). Companies with considerable expertise in demand generation should also be able to run a (PoC) to demonstrate their abilities, approach, and results. Hence, choose a demand creation company that readily agrees to do a trial.
Choosing a demand gen agency isn’t about choosing the best demand generation agency but the best-suited one for your business. At DemandFluence, we prove the latter. Our customized demand generation strategies, techniques, and campaigns aim to serve your vision, objectives, and market dynamics. Our proven track record, unparalleled market credibility, and the ability to deliver results make us stand out in our business. Please email us at hi@demandfluence.com to explore more.