May 18, 2024While working as a demand creation agency, we serve various companies from various business domains, which in turn cater to diverse markets. Every market has a distinct need, behavior, and landscape to which we as a demand generation company, should adapt to deliver the desired outcomes. So, how do we
May 14, 2024Did you know email marketing can drive nearly 50 percent more sales than other lead-generation methods? Believe it or not, this seemingly conventional approach continues to deliver exceptional results, even in the age of instant messaging and AI-driven marketing platforms. Experience Speaks! As a leading lead generation agency in India,
May 7, 2024Content is the soul of digital marketing. It doesn’t merely provide insights but forms both a medium as well as an opportunity for users to connect with a particular business. When marketed effectively, content can pave the way for meaningful interaction, strengthen connections, and unlock productive business opportunities. That’s why
April 24, 2024Are you a B2B SaaS enterprise looking to generate leads but unable to funnel your marketing efforts? We understand how challenging it must be for you to generate leads. People know and acknowledge the benefits of SaaS. However, leads would be hard to come by, especially given the fierce competition.
April 20, 2024In business, breaching trust is the worst thing one can do to someone. And when that happens, it doesn’t take long for a business relationship to go sour! Even when it comes to B2B lead generation in India or anywhere else, transparency along with quality are cornerstones of success and
April 15, 2024Are you a B2B marketer dealing with a diverse audience base and looking to generate leads from each? While you can do it through ways, one often underestimated, yet effective way is case studies. Case studies that talk about a success story or a real-world experience prove as resonating as
April 10, 2024Call it the new fuel, oil, or gold of the new age, the bottom line is that businesses cannot inch ahead without data! Even when it comes to generating premium B2B leads, companies should have reliable and adequate data to know enough about their target audience and build a lead-gen
April 5, 2024You’ve been running a lead-gen campaign for a while, which has been yielding results for you. But when you review the outcome and delve into it, you realize the campaign isn’t producing enough sales-qualified leads! The most obvious step you’d take is to optimize your campaign to drive sales and
March 26, 2024For each business, striking a sale is the outcome of every effort it makes. It begins with marketing, acquiring leads, setting appointments, and converting prospects into customers. While each stage has its challenges, many companies struggle with B2B appointment setting. They cannot do enough to convince the prospect and get
March 22, 2024B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
