Call it the new fuel, oil, or gold of the new age, the bottom line is that businesses cannot inch ahead without data! Even when it comes to generating premium B2B leads, companies should have reliable and adequate data to know enough about their target audience and build a lead-gen campaign around it. However, it isn’t only about having data but using it prudently. So, here are six lead-gen data-driven strategies from one of the leading B2B lead generation companies in Pune.
Nailing High-Quality B2B Lead Generation with Six Proven Strategies!
Here’s how you can leverage data to drive a successful B2B lead-gen campaign with the help of professional lead generation services in India.
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Comprehending Buyer Personas
Buyer personas refer to knowing what kind of audience you have and what are their preferences. Of course, you cannot assume things about your audience or go by your instincts. It requires digging a little into the audience data you have and finding common threads between all of them and their needs and problems. Once you know that, you have your buyer personas. You can understand and connect with people who need businesses like you with the help of handy notes.
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Performing Audience Segmentation
Audience segmentation is fundamental and integral to every data-driven lead-generation strategy. Without that, you will end up making generic efforts, most of which may turn futile. Hence, invest some time and effort in segmenting your audience. B2B lead generation companies in Pune can help you do that.
Segmentation is usually done on various parameters like age, behavior, preferences, profession, gender, specific needs, etc. All these aspects help you create personalized communication that resonates better. For example, for a product you offer, messaging for a 20-year-old will be different from that of a 50-year-old. Knowing the right way of communicating is key to effective lead generation. But it is audience segmentation that paves the way to it.
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Creating Personalized Content
We cannot emphasize this point enough. Content is the soul of every lead-generation campaign. Data can help you identify what kind of content you should create and leverage across various audience segments. For example, if you are dealing with a younger audience, say the Gen-Z, you may use video as a content medium. On the other hand, for the older generation, you can create textual content with a little depth that engages people from that category.
In addition, data can also help you identify the specific pain points of your audience. That can help you know what to incorporate in your content and how to convey that your offerings can resolve their problems.
Of course, it also requires a lot of creativity to drive meaningful engagements. Working such strategies jointly with providers of lead generation services in India can help you achieve unbelievable results.
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Ensuring Search Engine Optimization
If you aren’t found in search engine results, you are losing millions of potential business opportunities daily! It is because 92-94 percent of the global traffic comes from search engines. Imagine translating only a tiny fraction of it into high-quality leads. Doing as much also can drive humongous growth for your business! Accordingly, you should also use data-driven SEO strategies to identify relevant keywords, comprehend the search intent, and optimize the content.
Making an effort to do it and staying consistent with it will increase the trustworthiness of your website in the search engine’s view. As a result, it will help enhance your website’s visibility and mark a gradual growth in traffic and leads.
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Conducting Email Marketing
Email marketing continues to be a prominent force in the digital marketing realm. It is because email responders are usually considered more serious leads, given the effort they’ve made to respond to an email. However, it happens only when you have a compelling email. Otherwise, most emails get lost forever in the inboxes of the email owner!
So, how do you use data to create an effective and data-driven email marketing campaign? On the data front, you can use the data to segment your email lists based on parameters like company size, business region, competitors, industry, etc. It will help you personalize the email’s message and have it directly talk about the needs of each segment. Furthermore, you can use data to track the performance of your email marketing campaign. Analyzing performance data will help you further refine the email’s content and potential outcomes.
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Automating Lead-Scoring
Lead generation is undoubtedly a challenging job. However, in some cases, it happens that companies receive great leads but have a very limited view and understanding of the leads on hand. As a result, their marketers often fail to prioritize leads.
Now, what does prioritizing leads mean and how can one do it? Prioritizing leads refers to classifying leads based on their engagement, and match with the ideal customer profile and interactions. It helps you work on leads that are more important and most likely to convert, given their favorable data.
Doing all of it manually can incur a massive effort. Instead, you can automate it with the help of a lead scoring system that assigns values to leads based on lead data. So, instead of treating all leads equally, you can classify them based on their likelihood of conversions (of course with data to make that categorization) and work on them to drive business from them.
Final Words
Data and the power you derive from it, are simply incomparable. However, you also need the right lead generation partners who can help you leverage that data optimally. DemandFluence fits that position perfectly! As one of the leading B2 lead generation companies in Pune, our highly personalized and targeted strategies help you grow and fast-track quality B2B lead conversion. Email us at hi@demandfluence.com to explore more about our lead gen support.
