B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the answer is a resounding no!
Demand generation strategies need data and data-driven decision-making to do what is required. But there’s more, and that’s what we, as a modern B2B demand generation agency that values data, intend to explore in this blog.
5 Reasons Data-Driven Decision-Making is Vital for B2B Demand-Gen Campaigns
Data-driven decision-making helps companies achieve more and do what is precisely expected from them. By helping marketers set a direction, it reduces trials and errors that lead to loss of time, efforts and resources. Here’s how data-driven decision-making can help marketers create a conducive environment for demand generation.
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Targeted Marketing and Personalization
Unlike the olden days when marketing was more generic, today, it has become more targeted. However, targeted marketing demands data that a B2B demand generation agency can gather and analyze to identify their client’s target audience more accurately. It can help its marketers to stitch more tailored marketing communication and campaigns. The result is a higher resonance, and engagement and therefore increased brand interest.
Targeted marketing and personalization go hand-in-hand. Data-driven marketing communication stays more specific and personalized. It targets the particular pain points of the target audience and addresses their needs. Again, it culminates in increased engagement and demand for a brand’s offerings.
No wonder 88-90 marketers acknowledge the significance of personalization in increasing profitability. And on the other hand, nearly 70 percent of customers admire a brand approaching in a personalized way!
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Performant Campaigns
A campaign may lose grip over its target audience with time. Besides, what worked a month ago may not work now. But how do marketers determine what’s working and what it isn’t and what is it that they need to do to optimize campaigns? The answer, of course, is data and data-driven decision-making.
Data enables the marketers of a B2B demand generation agency to identify the shortcomings and compute the performance of a campaign by continuously monitoring key metrics like click-through rates, conversion rates, and cost per acquisition. Thus, marketers can align their campaigns to optimize their effectiveness based on the data.
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Predictive Analytics
Everyone is curious about the future. Thanks to predictive analytics that allows us to sneak peek at the future. A B2B demand generation agency can use data and predictive analytics to anticipate market changes, industry direction, customer needs, etc., to prepare for it much before the competition does and achieve the marketing advantage.
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Continuous Enhancements
Continuous improvement is possible when companies can analyze performance metrics, customer feedback, reasons for success and failure, presence of competition, etc., and identify areas where the campaign needs more improvements. It is possible only when they have data. With so much guiding and decisive data that companies generate, the best demand generation company can make informed decisions and drive improvements to make the campaigns even more effective and fruitful over a while.
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Better Organizational Alignment
Did you know a poorly aligned marketing and sales team can make an organization lose 9-10 percent of its annual revenue? Yes. For a company faring in millions, a ten percent loss can signify a massive one. But that’s a problem with many companies. Their sales and marketing departments do not work in tandem. Instead, they work as independent entities! Often, it is data silos that keep them distanced.
However, data-driven demand generation with the best demand generation company can make a significant difference. It helps create a symphony between marketing and sales, in which both share relevant insights to identify high-value leads, prioritize them, and drive a higher conversion rate.
Drive People to Your Brand with DemandFluence – a Reliable B2B Demand Generation Agency!
Partner with DemandFluence if you’ve been looking to harness the power of data and unleash the true potential of data-driven demand-generation campaigns. Our insights-driven campaigns exemplify superior creativity, target marketing, personalized communication, and remarkable results. Our experts invest the time and effort to analyze data, make decisions, and design campaigns that generate demand for your business.
Email us at hi@demandfluence.com to explore more about demand generation expertise and how we can drive the demand for your business!
