January 10, 2023B2B lead generation is the process of finding and nurturing potential customers who may be interested in a company’s products or services. It is a proven marketing strategy that can significantly expand a business’s customer base, drive sales, and boost revenue. For any business aiming for long-term success, incorporating B2B
January 6, 2023Demand generation is one of the most important aspects of a successful marketing strategy. It is a process that focuses on generating leads and potential customers for a business by building relationships, developing trust, and creating engagement. To understand the different types of demand generation, let’s break down what they
December 29, 2022Sales is a complex field and things are changing all the time. Basically, salespeople must possess a number of skills spanning from finding likely customers, to establishing rapport all the way to concluding the sale. But one of the critical skills that are sometimes neglected include appointment setting. Appointment setting
December 26, 2022As it is often said, in order to generate demand for your product or service, you must have a good content marketing strategy. When using content marketing, you will be able to generate attention of your target consumer which can be achieved by partnering with a demand generation company in
December 22, 2022In India, you’ve probably heard of “sales lead generation,” but you might not be sure what it is or if it’s worth your time and money. Put simply, sales lead generation is the process of attracting and converting strangers into qualified sales leads. There are many ways to generate leads,
December 19, 2022We know that there is nothing like generating good leads in business especially if the company is new and would wish to expand. Which is why we provide an all-encompassing Business-To-Business lead generation service that is intended to maximise our clients’ opportunities. First, you choose the target audience, and then
December 15, 2022Lead generation is the process of attracting and converting strangers into customers or leads. There are four main approaches to lead generation: inbound marketing, outbound advertising (including social media), and referral programs/sales funnels, which can all be used separately or mixed together depending on your needs! Inbound marketing Inbound marketing
December 12, 2022Finding the right B2B lead generation company in India can be a daunting task. With so many companies to choose from, it’s hard to know where to start. The good news is that there are some key factors you can look for to help you narrow down your options and
December 9, 2022If you’re in the business-to-business (B2B) space, chances are you’ve considered working with a B2B appointment setting service. In case you’re not familiar, a B2B appointment setting service is a company that makes appointments for sales teams to meet with potential customers. While it may seem like an unnecessary expense,
November 29, 2022Sales lead generation is the process of identifying and nurturing potential customers for your products or services. It plays a crucial role in growing a business. There are several ways to generate leads, including online marketing, cold calling, and building relationships with potential customers. In India it has become essential
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
