April 11, 2023Businesses today need to leverage technology to keep up in a competitive landscape. With more and more focus placed on customer experience, there is an ever-increasing demand for marketing solutions that can effectively target and engage with customers. This is where a demand generation company comes in. A demand generation
April 6, 2023As a business owner, growing your customer base and generating high-quality leads is essential for success. However, achieving these goals requires time, resources, and expertise that many businesses may lack. This is where B2B lead gen companies step in to provide invaluable support. With their expertise, these companies can efficiently
March 31, 2023Many business owners and entrepreneurs struggle with generating leads through traditional sales channels. It’s an arduous process that can take up a significant amount of time and resources, often leaving little to no room for other aspects of the business. Fortunately, outsourcing your sales lead generation can help alleviate some
March 26, 2023Demand generation is an important part of any successful marketing strategy. It’s the process of generating interest in your product or service and increasing your customer base. But what exactly are the three most important characteristics of demand generation? Let’s take a look. Personalization One of the key aspects of
March 20, 2023Lead generation refers to the process of identifying potential customers who have an interest in a company’s products or services. This process typically involves gathering contact information from prospective customers to establish relationships over time. The ultimate goal is to nurture these relationships and convert leads into paying customers. In
March 15, 2023Generating leads is critical for businesses that are targeting business-to-business (B2B) customers. It’s important to understand the different lead generation methods available in order to determine which one is right for your business. Let’s look at some of the common methods and how you can determine the best b2b lead,
March 11, 2023In today’s digital landscape, B2B lead generation in India has emerged as a pivotal tool for businesses aiming to boost their sales and expand their customer base. But what exactly does it entail? Let’s explore this concept and its importance in the current market scenario. What is B2B Lead Generation?
March 6, 2023If you’re looking to grow your business, one of the best strategies is to work with an appointment-setting company. Through appointment setting services, you can connect with potential customers and build a larger customer base and sales pipeline. Here are some tips for working with an appointment setting companies in
February 26, 2023Generating B2B leads is a critical component of any business-to-business (B2B) marketing strategy. To be successful, it’s essential to understand the core principles of lead generation and how they apply to your particular industry. Let’s take a closer look at what effective B2B lead generation entails. Segment your audience and
February 22, 2023It’s no secret that appointment setting is a crucial process for any business’s success. Your sales team needs a reliable and efficient way to schedule meetings and qualify leads. But with so many services and companies offering appointment setting, how do you determine which one is best for your business?
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
