November 8, 2023Demand generation is becoming an integral part of the modern marketing strategy, and for good reason. As businesses strive to stand out in a crowded market, it has become crucial to implement effective demand-generation tactics in order to generate interest, leads, and ultimately boost revenue. In its simplest form, demand
November 6, 2023In the fast-paced world of B2B lead generation, personalization has emerged as a powerful tool to fuel connections between businesses. With the increasing competition and ever-evolving market dynamics, businesses are constantly looking for ways to stand out in the crowded landscape and attract high-quality leads. Understanding B2B Lead Generation Before
October 29, 2023Sales lead generation is the lifeline for any business. It is the process of identifying and cultivating potential customers for a company’s products or services. It involves attracting prospective customers using various marketing tactics and converting them into someone who has indicated interest in your company’s product or service. The
October 25, 2023When it comes to lead generation, businesses often face a common challenge – finding quality leads that can be pursued and converted into paying customers. This is where B2B lead generation companies come in, providing valuable assistance to businesses by identifying potential customers and nurturing them into qualified leads. But
October 25, 2023Demand generation companies have become a vital part of the modern marketing and sales landscape. These organizations support customers from the initial lead stage to conversion and beyond, providing critical data-driven insights that help businesses optimize their sales funnel for maximum ROI. By leveraging the latest in digital technology and
October 21, 2023An effective business-to-business (B2B) lead generation strategy is essential to achieving success in today’s competitive markets. Businesses need to be able to identify, engage, and nurture leads in order to convert them into paying customers. To do this, businesses must have a comprehensive understanding of their target audience and develop
October 17, 2023When it comes to business growth, the right lead generation strategy can make all the difference. But it’s not enough to simply create a few ads and hope for the best—you need to find a reliable b2b lead generation company that knows how to generate leads and how to convert
October 13, 2023Successful B2B lead generation goes beyond merely gathering data; it is a strategic process involving a combination of strategies, technologies, and expertise to identify potential buyers and convert them into paying customers. While various DIY methods are available, many businesses prefer collaborating with specialized B2B lead generation companies. These firms
October 9, 2023In the dynamic world of business-to-business (B2B) interactions, streamlining communication becomes a crucial factor for success. One of the key contributors to this success is appointment setting, a service that has gained significant recognition worldwide for its effectiveness. Particularly in India, B2B appointment setting services have been instrumental in driving
October 5, 2023As the business landscape evolves, so do the strategies that companies employ to remain competitive and efficient. Among these strategies, the role of appointment setting companies has become increasingly significant. These companies are the hidden engines that power a myriad of industries, crafting precisely timed schedules and streamlining essential meetings
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
