September 11, 2025In today’s fiercely competitive world, demand generation is more than just flashy campaigns or fleeting victories. It has evolved into a much more sophisticated strategy, which, when executed correctly, enables you to build a robust pipeline of qualified leads. Understood! Now, let’s talk about the problem. Practically, many companies fail
August 26, 2025Amidst the competitive business environment, maintaining a full and flowing sales pipeline can feel like an uphill battle. You identify your target audience, run marketing campaigns and nurture leads, hoping your efforts and leads materialize into sales! But that just doesn’t happen. Most of you have been through this situation.
June 23, 2025As buyer behavior continues to evolve dizzily, entrepreneurs cannot rely on ancient demand generation strategies and techniques. In 2025, winning and growing is about understanding the audience’s needs and crafting experiences that align with their experiences. Doing so brings us to discuss some innovative best demand generation company frameworks fine-tuned
April 29, 2025Are you investing heavily in marketing but struggling to generate the demand your business needs to thrive? You might be receiving some interest but not good enough to overcome the dry spell! Well, don’t feel left out or alone. However, you must also understand that sales and marketing aren’t what
March 20, 2025Generating demand is fundamental to every business. People should find a reason and the need to buy your products! In other words, demand generation refers to creating a need first and then the demand that drives people closer to a business. Now, we know we haven’t said something that no
December 13, 2024We’ve always said that demand generation is a specialized job. And for this you need a Professional Demand Gen Agency! It requires a specific strategy, prompt execution, continuous efforts, and experts who ensure that a business never attains grip in its target market. However, this is usually possible only when
November 21, 2024Qualified leads journey through a funnel, precisely a marketing funnel that includes stages like awareness, interest, considerations, intent, evaluation, and purchase. Each stage demands exclusive efforts, time, and individualized attention to ensure leads progress through it and reach the final milestone – sales. However, most companies find it challenging. This
October 25, 2024Contemporary B2B marketing involves leveraging multiple sources to tap into as many relevant opportunities as possible. Unlike yesteryears when companies had a source or two to generate business, today, you have several of them overflowing with opportunities. It all depends on how intelligently you use and harness them. This is
March 22, 2024B2B demand generation isn’t a straightforward task, especially, given the competition around. Companies need strategies to help them outshine their competitors. However, how do these strategies shape up? Do they result from a marketer’s impulses? We would have said yes had we been in the early 2000s. But today, the
December 26, 2022As it is often said, in order to generate demand for your product or service, you must have a good content marketing strategy. When using content marketing, you will be able to generate attention of your target consumer which can be achieved by partnering with a demand generation company in
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
