Qualified leads journey through a funnel, precisely a marketing funnel that includes stages like awareness, interest, considerations, intent, evaluation, and purchase.
Each stage demands exclusive efforts, time, and individualized attention to ensure leads progress through it and reach the final milestone – sales.
However, most companies find it challenging.
This is because leads usually interact with multiple providers. Hence, losing them through gaps can be quicker and easier than one can think!
A B2B demand generation agency plays a crucial role by optimizing the marketing funnel and holding on to leads so that they aren’t lost to competitors.
Here’s how experienced ones do it.
Hiring Professional B2B Demand Generation Services – 5 Ways Demand-Gen Agency Can Enhance Your Marketing Funnel!
From addressing the top of the funnel to post-funnel engagement, here are five ways the best demand generation agency can help.
1. Awareness and Interest
This is called Top of Funnel (TOFU) and includes creating business awareness. Hence, it is the most important phase, marking the beginning of a potential lead-brand journey. Accordingly, it requires careful planning and a well-thought-out strategy.
It is the first stage. Hence, during this stage, the agency creates premium content like infographics, blogs, and videos to introduce the brand to a broader audience.
Additionally, it involves enhancing brand visibility with keyword optimization, PPC campaigns, and driving more traffic to the website.
While optimizing visibility, agencies also help brands connect with users across social media. It includes running awareness campaigns across platforms like Facebook, LinkedIn, and Instagram to create intrigue.
2. Consideration
By this stage, you would have generated awareness amongst your target audience and also fetch some primary leads. Next, you focus on specifics.
Thus, it includes driving lead nurturing campaigns by developing emailers, webinars, whitepapers, etc., to educate prospects and engage with them more meaningfully.
Agencies also tailor content to address the audience’s pain points based on insights from various data sources and analytics.
Retargeting is another important aspect of this stage of the funnel.
Now, you might wonder why? This is because users and leads come across hundreds of campaigns throughout the day across various platforms. In such situations, it is easier for a lead to forget your proposition and get driven away.
Retargeting helps you keep your brand on top of the user’s mind, particularly, those who did not connect or convert initially.
3. Decision-Making Stage
This is the bottom of the funnel (BOFU).
At this stage, the B2B demand generation agency pulls up its socks and begins making more aggressive efforts.
Thus, it includes optimizing conversions by refining landing pages, creating compelling call-to-actions, and easy forms to maximize conversion.
During this stage, the team also drives the lead’s attention to user-generated content like customer testimonial videos, case studies, success stories, etc., Showcasing such content helps build trust and encourage prospects to take quick actions.
Furthermore, the demand-generation team provides the sales team with powerful insights from all the marketing campaigns run until now to close deals effectively and quickly.
To Read More about Demand Generation Agency, explore further at – Top Strategies for Effective B2B Appointment Setting in 2024
4. ABM
ABM stands for account-based marketing.
It is a spearfishing marketing strategy that focuses only on high-value accounts with the highest potential for conversion.
The team nurtures such prospects with personalized email campaigns, and highly individualized content specific to their need to drive them closer.
The purpose is to shorten the sales cycle and drive value from the engagement.
5. Post-Funnel Nurturing
Technically, a marketing funnel ends with sales. However, a comprehensive approach goes beyond that and includes doing something more challenging.
For instance, it includes client retention campaigns with loyalty programs, exclusive offers, and individual follow-ups to stay connected with and retain them.
Furthermore, the best demand generation company walks the extra mile by analyzing the customer’s needs and recommending additional products or services. In technical parlance, you call it upselling or cross-selling.
Amplify Your Marketing Impact with the Best Demand Generation Company!
DemandFluence is the name for all your demand generation and marketing needs. We are a seasoned B2B demand generation agency with exclusive and personalized strategies, aimed to optimize your presence, engagement, and marketing value. Email us at hi@demandfluence.com to connect with demand-gen specialists.
