Contemporary B2B marketing involves leveraging multiple sources to tap into as many relevant opportunities as possible. Unlike yesteryears when companies had a source or two to generate business, today, you have several of them overflowing with opportunities. It all depends on how intelligently you use and harness them. This is where an experienced B2B demand generation agency steps in. The best demand generation company focuses on diverse channels to help its clients optimize lead generation. Here are some of them.
7 Channels a B2B Demand Generation Agency Uses to Drive Lead Growth
In the modern era, businesses cannot rely on or stick to a particular source to steer leads. We live in a digital age where opportunities are floating across every horizon. All you must do is choose the right ones and keep opportunities flowing your way. Here are seven such channels that can make a difference to a business’s lead growth goals.
1. Content Marketing
Content is the medium through which businesses engage with their prospects and retain them. Marketing content helps build awareness, establish expertise, and develop trust. Thus, B2B demand generation agencies focus on creating premium and targeted content through blogs, landing pages, white papers, videos, webinars, etc. They market this content across different platforms like social media, newsletters, etc. to educate the audience about how the brand will address the pain points.
2. Social Media Marketing
In today’s age, social media’s identity extends to a business generation platform where companies compete to grow their virtual presence and engage with prospects. Demand generation companies promote content and interact with potential leads via organic and paid campaigns on different platforms like LinkedIn, Facebook, Instagram, and more. They use different types of content forms like user-generated content, videos, infographics, influencer posts, etc., to engage more meaningfully and materialize opportunities into sales.
3. Paid Advertising
While marketing takes time to show results, in some cases, you cannot wait. For example, a company cannot market a seasonal product after its launch. The best B2B demand generation company addresses such needs by running paid advertising (PPC: pay-per-click) campaigns that provide immediate visibility, traffic, and leads. The company does it via various platforms, including social media and search engines by creating content targeting specific audience segments.
4. Email Marketing
Email marketing aims to help leads move through the sales funnel. It involves crafting personalized emails with captivating titles, encouraging leads to open and read them. The most experienced companies blend manual expertise with marketing automation to nurture leads through offers, newsletters, and educational content. The purpose is to keep the lead engaged with the brand until the sales team takes it over for further strategies and processes.
5. Webinars and Events
Conducting a webinar or a physical event is an incredible gesture of the company’s knowledge-sharing and people-centric approach. It also signifies that the company wants to interact with leads and is prepared enough to answer questions and discuss things through events and webinars. It demonstrates the company’s trustworthiness, which in turn, drives people closer to its business. B2B generation companies leverage this channel strategically at the right time to maximize participation and value from it.
For a more in-depth look at Demand Generation Agencies, explore further at – Choosing the Right Demand Generation Partner: A Comprehensive Guide
6. Influencer Marketing
Influencer marketing is a relatively new form that involves having an influencer talk about your business and promote it. Influencers are influential people across the internet with a considerable follower base. Although not celebrities, they are popular enough to help businesses use their extensive outreach and reach out to a broader audience base. Of course, the choice of influencers matters. A B2B demand generation company also specializes in devising influencer marketing strategies, helping companies choose the right influencers, connect with them, negotiate, and strategize content to grow outreach and drive leads.
7. Account-Based Marketing (ABM)
ABM involves targeting only high-value accounts. It is a very focused and specific approach that requires making personalized efforts to engage key accounts through different channels like email, direct mail, content marketing, and paid ads. It helps businesses focus their energies on accounts that matter the most and do what it takes to retain them and keep them actively engaged with the business.
Conclusion
There’s no dearth of opportunities in the 21st century. It depends on how attentive you are, how early you identify opportunities, and how quickly you secure them. However, demand and lead generation isn’t a one-time job but an evolving journey. Hence, you need the right B2B demand generation agency that offers comprehensive support and nurtures your business like its own. DemandFluence is one such company with decades of collective experience and an empathetic approach. Our client-centric and result-driven demand generation, paired with proven outcomes make us a lead-gen company to reckon with. Please email us at hi@demandfluence.com to learn more.