January 27, 2026Marketing teams usually rejoice when they see a lead entering the funnel. However, in most organizations, the joy proves to be short-lived. Now, why does this happen? It happens because the same leads get stalled, go cold, or are rejected by the sales team. So, are such leads bad or
November 5, 2025Identifying the right, sales-ready leads has been a perpetual challenge for marketers. Traditionally, they’ve relied on manual updates, static updates, and subjective (rather, instinctive) assumptions. Sometimes these impulses work. But in most cases, they don’t. This is where AI tools come into play. They transform how companies score, qualify, and
September 27, 2025Lately, have you come across leads that looked great on paper but failed to convert? On the other hand, a lead who had barely filled out a form and whom you had categorically kept aside converted into a high-paying customer! Then, this refers to a change in the definition of
August 13, 2025Are your teams chasing random leads that never respond? Do you see a constant gap between your sales and marketing teams? Then, it looks like you are doing everything to generate leads but aren’t defining those that matter to you the most! Here, we are talking about SQLs (Sales Qualified
June 26, 2025Struggling to qualify leads? Is your sales team still sifting through generic lists, hoping to stumble upon an interested prospect? Then, it is time to change your strategy! Those days when casting a wide net to catch a random fish or two are long gone. Today, it is about precision,
December 18, 2024Leads are the fuel that powers opportunities for a business! Almost every lead has an opportunity hidden in it. However, each one is unique. Based on their level of interest and intent, leads can be classified as sales qualified and marketing qualified. Marketers must categorize them to provide personalized treatment
August 14, 2024Leads are a source of opportunities and business for every company. However, is every lead the same, and should you treat every lead similarly? The answer is a resounding no! Each lead is unique and has distinct characteristics. Identifying the uniqueness of every lead is necessary for marketers to decide
