September 18, 2025B2B demand generation is a dynamic landscape. Take demand-gen channels, for instance. While old channels evolve, new ones emerge and strengthen. Now, each business has its own set of relevant channels. For example, something that suits B2C may not necessarily work for B2B. Thus, B2B marketers must study, choose and
September 11, 2025In today’s fiercely competitive world, demand generation is more than just flashy campaigns or fleeting victories. It has evolved into a much more sophisticated strategy, which, when executed correctly, enables you to build a robust pipeline of qualified leads. Understood! Now, let’s talk about the problem. Practically, many companies fail
August 26, 2025Amidst the competitive business environment, maintaining a full and flowing sales pipeline can feel like an uphill battle. You identify your target audience, run marketing campaigns and nurture leads, hoping your efforts and leads materialize into sales! But that just doesn’t happen. Most of you have been through this situation.
June 23, 2025As buyer behavior continues to evolve dizzily, entrepreneurs cannot rely on ancient demand generation strategies and techniques. In 2025, winning and growing is about understanding the audience’s needs and crafting experiences that align with their experiences. Doing so brings us to discuss some innovative best demand generation company frameworks fine-tuned
April 29, 2025Are you investing heavily in marketing but struggling to generate the demand your business needs to thrive? You might be receiving some interest but not good enough to overcome the dry spell! Well, don’t feel left out or alone. However, you must also understand that sales and marketing aren’t what
March 20, 2025Generating demand is fundamental to every business. People should find a reason and the need to buy your products! In other words, demand generation refers to creating a need first and then the demand that drives people closer to a business. Now, we know we haven’t said something that no
October 25, 2024Contemporary B2B marketing involves leveraging multiple sources to tap into as many relevant opportunities as possible. Unlike yesteryears when companies had a source or two to generate business, today, you have several of them overflowing with opportunities. It all depends on how intelligently you use and harness them. This is
September 21, 2024Demand generation is a collective effort that involves strategy, techniques, and of course, technology. As a demand generation agency, while leveraging our strategic intellect, we also use various tools to simplify, streamline, and expedite demand generation. These are intuitive and popular platforms that help manage various sources and aspects of
February 27, 2024Marketing strategies are the backbone of every successful business. Marketers play a pivotal role in crafting and implementing these strategies, ensuring they create meaningful opportunities to drive growth. A well-executed marketing strategy is a catalyst for creating interest and demand for a business’s offerings. Demand generation, a cornerstone of modern
December 26, 2022As it is often said, in order to generate demand for your product or service, you must have a good content marketing strategy. When using content marketing, you will be able to generate attention of your target consumer which can be achieved by partnering with a demand generation company in
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
