Demand generation is a collective effort that involves strategy, techniques, and of course, technology. As a demand generation agency, while leveraging our strategic intellect, we also use various tools to simplify, streamline, and expedite demand generation. These are intuitive and popular platforms that help manage various sources and aspects of demand generation. Here’s an overview of six of them.
1. HubSpot
HubSpot doesn’t need an introduction. It is a well-known tool, particularly popular for email marketing. However, HubSpot also helps automate various sales, marketing, and customer service-related activities. The various features it is equipped with make it a perfect marketing tool. Some of them include email marketing, content management, social media management, lead nurturing, and website development.
It also offers a CRM system that helps manage customer interactions and track leads across the pipeline. It is apt for businesses requiring demand generation tools as part of a more comprehensive platform, including operations, sales, service, and more.
2. SEMrush
SEO and content marketing are integral to demand generation in the digital era. SEMrush is precisely the tool that covers both. It offers features, including keyword tracking, keyword research, backlink analysis, and SEO to help the website perform better and enhance its search engine rankings. SEMrush is ideal for digital marketing specialists and SEO professionals who deal with rankings and website performance.
3. Mailchimp
Emails form an essential aspect of every demand generation campaign. However, managing email campaigns, particularly the larger ones, requires specialized platforms to create, send, and track campaigns. Mailchimp serves as one.
It offers a user-friendly interface and has drag-and-drop capabilities that simplify email creation. Some additional features include automation workflows, customer journey tracking, A/B testing, email list segmentation, and campaign optimization recommendations. Mailchimp is ideal for every marketer who wants to leverage email marketing as a medium to generate demand for their business.
To dive deeper into how demand generation, read the full blog – How to Restructure Your 2024 Demand Generation Plans and Why?
4. Google Analytics
A robust, and appealing website is the foundation of every demand generation campaign. After all, websites represent businesses at the global level and form the first point of contact for every new prospect. An optimally performing website is therefore crucial for demand generation. However, how do you know if your website is performing to the fullest? The answer is Google Analytics.
The platform allows you to do various tasks and analyze different aspects with its numerous features. Some of them include user journey visualization, event-based data management, cross-platform tracking, audience segmentation, and real-time website and visitor analysis. Google Analytics helps you get your basics right through website performance analysis. Thus, using the platform, particularly when you want to drive organic demand and need a phenomenal website for it.
5. Storylane
Storylane is an interactive demo platform that helps convert website visitors into customers. The platform shows your product’s value, eliminating the need for discovery calls. However, while building engaging demos, Storylane helps you identify companies connecting with your demos, enabling focused prospecting and retargeting. Storytellers love the platform for its ability to create immersive demos without writing code. Besides, they don’t have to wait for developer resources. So, it is they who drive the demo.
6. AdRoll
Demand generation tapping prospects across various multiple channels. However, targeting each channel can be time-consuming unless you have something like AdRoll that lets you reach prospects via email, social media, and the web. AdRoll offers AI-driven ad targeting and optimization that lets you identify prospects with the potential to convert. It helps you make more from ad campaigns and budgets.
The platform serves as a one-stop shop for social media ads, display ads, and email marketing. Additionally, its solid analytical capabilities and attribution modeling help you determine where your investments are really working and making an impact.
Final Words
So, that was about six demand generation tools and software in 2024. Of course, the list is longer and has many tools that deserve a mention. However, for now, let’s restrict our list to six of them. As one of the competent demand generation companies in Pune, we specialize in multiple tools. While integrating new tools as the need be, our experts also align with your existing tools and software to drive demand generation. Please email us at hi@demandfluence.com to explore our expertise.
