B2B markets grow and evolve continuously. And while doing so, they produce numerous new opportunities. Tapping into them is possible when you broaden your B2B lead-gen horizon. Precisely, we are referring to scaling up your B2B lead generation efforts to target more business prospects and drive more opportunities. So, how do you scale B2B lead generation? As a B2B lead generation company in India, we help our clients periodically scale their campaigns and help them broaden their scope of business. Here’s how we do it and deliver optimal outcomes.
Scaling B2B Lead Generation – 6 Proven Ways of Doing It!
Expanding your B2B lead-gen efforts is a comprehensive effort, covering numerous aspects from content enhancement to making strategic decisions. We’ve identified six tested and proven ways through which you can do it.
- Enhance Content Marketing
Creating short-form and superficial content helps but only to an extent. While scaling your B2B lead-gen endeavors, you must also focus on developing more serious and insightful content like case studies, whitepapers, eBooks, reports, etc., that speak business, targeting the audience’s pain points. For instance, you can create a detailed case study of a common industry problem you resolved earlier, explaining what you did, how you did it, and also the tangible outcomes achieved.
You can also consider extending your outreach by hosting webinars or virtual conferences to attract the top-layer decision-makers. Webinars are an excellent way of establishing industry expertise through live interactions and instantaneous answers to your audience’s questions. Other strategies include investing in search engine optimization to drive quality traffic and creating pillar pages and clusters to enhance SEO and authority in the niche.
- Use Account-Based Marketing (ABM)
Scaling doesn’t necessarily refer to casting a wider net. Of course, that’s surely part of the expansion strategy. However, you cannot discount the significance of personalized campaigns, focusing on targeting high-value accounts. To do so, you can leverage ABM, which focuses only on potentially fruitful accounts. Additionally, personalizing your outreach efforts via ads, emails, specific content, etc., can help you approach a larger audience group and drive quality results.
- Automated Lead Generation
Automation is strategically crucial to scaling lead generation. Accordingly, you must invest in popular CRM tools like HubSpot, Salesforce, or Zoho, coupled with marketing automation tools to help streamline lead tracking, run campaigns, and ensure regular follow-ups. Furthermore, implementing lead scoring to prioritize promising leads and customizing outreach depending on lead quality proves a fruitful strategy.
- Invest in Paid Advertising Channels
Organic outreach is a significant and effective way of reaching a target audience. However, it takes time. So, when you want to capitalize on a particular launch or situation to drive leads, you can use paid ads, for instance, those on LinkedIn, running targeted LinkedIn Ads to generate leads quicker. Furthermore, targeting business-related search terms and using remarketing to re-engage potential leads visiting your site proves an effective way of scaling B2B lead-gen efforts.
- Outsource Your Task
Lead generation may seem a straightforward marketing task. But it isn’t. It is a highly specialized strategy, requiring an expert lead generation agency India. Accordingly, you must partner with specialized agencies to scale faster and leverage their expertise. These agencies employ dedicated lead-gen specialists who focus on producing leads from various relevant target markets, nurture them, and hand them over to the sales team to help them close them promptly.
- Expand Your Target Market
While expanding your efforts virtually, you must also focus on broadening your frontiers physically. We are referring to the geographical expansion of business. So, for example, if you operate in a particular city in India, you can consider establishing your presence in another city to tap into opportunities there.
However, physical expansion comes with a considerable cost. Beginning small and moving gradually usually works as a strategy. It refers to building a significant business base initially while operating remotely and then creating a new physical base when you have enough capital to run the new branch independently.
Scale Your Lead-Gen Spectrum with DemandFluence!
With decades of experience and evolved lead-gen expertise, DemandFluence proves a worthwhile choice, helping companies drive high-quality leads and scale their campaigns regularly. Our highly personalized and thoughtfully designed strategies help our clients approach the right audiences, create the right impact, and derive more value from lead-gen efforts.
So, whether you want to drive a lead-gen campaign from scratch or want us to take over an existing one and realign it, we are here to help. Please email us at hi@demandfluence.com to explore more about our lead-gen support and strategies.
