It isn’t unevident that every Business would like to grow by increasing its top line by acquiring net new clients year on year. The most explored option often is to produce new leads as a starting point. While this sounds obvious and easy, the success is only largely dependent on how perfectly this is “approached” unless what you want is a vain attempt!
Yes, we know generating B2B Sales Qualified Leads is akin to striking gold! But laying its “foundation” is the most important to eventually reach there. At DemandFluence, as a B2B Leads Provider for nearly 2 decades, we have perfected a systematic approach to begin your B2B Lead Generation journey.
Here is An Inside Look on What We Do After Onboarding You
1. Understand Your Business in detail
When partnering with DemandFluence, the first step is to get a comprehensive understanding of your offerings in detail about your products, services, or solutions. Every founder, every business could be unique making them distinct. We accordingly begin to design positioning strategy.
2. Understand your objective
Next is to precisely understand your overall goal. Whether you want to penetrate into a new market or deepen your presence in an existing one, we’ll work closely with you to define expectations and timelines. This becomes central to our strategy, to drive and achieve the desired outcomes within the stipulated time frame.
3. Business Challenge
Next, we delve into what is the “business challenge” you’re addressing with your business offerings. We assess how your solutions have benefited your current customers and how exactly they’re supposed to help future potential customers.
4. Knowledge Transfer
We arrange an orientation session for our teams to learn more sharply about your solutions, and how they actually work out for a customer ? This includes identifying your Unique Selling Propositions, value propositions, and key differentiators in order to determine the perfect messaging.
5. Applicability and Relevance
We then evaluate the applicability of your solutions. We determine which customer segments will benefit most from your offerings and where your solutions are most relevant. Our experts will identify what would work for whom and design a matrix that fits well.
6. Defining the Ideal Customer Profile (ICP)
Creating an ICP helps us understand the characteristics of your ideal customer. We do it by a few narrow downs to derive your preferred target market in terms of the following parameters.
Vertical: We ask you which verticals, industries, or segments you intend to target. Our domain expertise covers targeting Banking, Retail, Manufacturing, Hospitality, FinTech, FMCG, Healthcare, Pharmaceuticals, Automobiles, Logistics, Technology, Captives, etc.
Size: Further, we also determine the ideal size of companies you want to target in terms of revenue / turnover / employee count / and more. Broadly categorized as small, medium, large or big conglomerates.
Locations: Our location coverage includes India and the Middle East. We leverage our extensive inhouse database built over two decades of global leadgen. We will tailor our outreach efforts to your preferred cities, states, or zones.
RPC: This is one of the most crucial steps, that is to identify the Right Party Contacts depending on their role and designations. We also account for the topmost decision-makers in an organization and strategize for effective targeting.
7. Crafting the Perfect Pitch
Now that we’ve gathered all the insights, our creative team leverages its prowess to create compelling messaging tailored to your target audience. This includes both, a comprehensive pitch for an ideal scenario as well a succinct “elevator pitch”. Elevator pitches are brief introductions about a business, ranging from 15 to 30 seconds, highlighting key aspects only and effectively communicating USPs, followed by an intriguing call to action
8. Marketing Collaterals
We build an organized library of marketing materials like brochures, PPTs, datasheets, case studies, etc to support your outreach efforts. These are used to send them to prospects, and follow up with them to conversion. These are also further customized for specific scenarios to enhance engagement with potential leads.
9. Launching the Outreach Campaign
With everything in place, it is time to launch the campaign through mediums like calls, emails, linkedIn, and other social / business platforms. As potential leads are identified, we follow them up for appointments and encourage them to meet your experts in person for a detailed discussion. Our expertise in B2B Appointment Setting Services in India ensures that we schedule high-quality meetings that drive business forward.
10. Periodic Tracking
We hold ourselves accountable for your progress, thus we conduct weekly checks to track progress, measure actuals Vs expected, review prospect responses, etc and apply course corrections. We also discuss upcoming action plans to ensure all stakeholders are aligned and any necessary adjustments can be made appropriately.
11. Continuous Improvement
Our approach also involves performing a long-term review, analysing results, curating intelligence, collecting market feedback to re-adjust trajectories and ensuring the strategy stays optimized at all times.
Conclusion
There are countless ways to approach the whole program but only a systematic and tailored approach is key to achieving sustainable success. By understanding your unique needs, leveraging the right channels, building relationships, and utilizing data-driven insights, you can maximize your lead generation efforts and drive business growth.
DemandFluence is a result-sensitive organization that does what it takes to delight the client and help them accomplish their goals. Please email us at hi@demandfluence.com to connect with our specialists and unleash business opportunities !
Read our blog on “How to Scale Up and Expand B2B Lead Generation“
As your business grows, so does our outreach. Stay tuned for more insights on ramping up your lead generation efforts.
