September 9, 2024It isn’t unevident that every Business would like to grow by increasing its top line by acquiring net new clients year on year. The most explored option often is b2b lead generation as a starting point. While this sounds obvious and easy, the success is only largely dependent on how
September 5, 2024While setting appointments, the B2B appointment setting team must connect with the right people – precisely, people with attributes qualifying them for the next stage of interaction. It is a crucial step as the team is responsible for surfacing the best prospects and connecting them with the sales team. However,
August 29, 2024Ankit operates an initial-stage startup and runs a lead-gen campaign through which he generates nearly 1000 leads weekly. However, out of those, he is able to connect with only a couple of them and convert one or not even that. Here, Ankit is stuck between the quantity and quality of
August 24, 2024Are you generating leads, nurturing them, converting them into sales but struggling to retain your customers? Customers once lost would be hard to locate and revive. However, thanks to the many strategies that can help you improve your customer retention rates. One of them is B2B account-based marketing. A proven
August 20, 2024Imagine an AI-powered system automating digital campaigns, ensuring precise targeting, and driving high-quality leads. This might sound like a futuristic dream, but it’s already happening. AI and automation are transforming B2B lead generation, and in 2024, nearly 85% of companies are projected to use AI to enhance their lead-gen efforts
August 14, 2024Leads are a source of opportunities and business for every company. However, is every lead the same, and should you treat every lead similarly? The answer is a resounding no! Each lead is unique and has distinct characteristics. Identifying the uniqueness of every lead is necessary for marketers to decide
August 7, 2024Amidst the competitive business landscape, you cannot stick to the same old strategies and expect them to deliver results. Instead, you must restructure your plans, ensuring they are fine-tuned to your business’s current needs and the market situation. Demand generation isn’t an exception to it. Lately, if you’ve been struggling
July 27, 2024It feels great when a lead responds to your campaign, expressing interest in your offerings! You feel like you’ve run a successful campaign. However, that’s only the beginning of a potential journey. So, what next? Garnering responses is crucial. But you derive value from marketing qualified leads only when you
July 24, 2024Often, businesses generate leads but they just cannot convert them. The reasons could be many. Such businesses are like a shop where thousands throng but most of them step out buying nothing! If you’ve been facing such a situation, your campaign efforts and investments are going down the drain. So,
July 20, 2024Imagine calling out a name in the crowd. Hundreds will look back and respond to you. But do you need them all? Of course, not! However, when you call out a particular name, you would get exactly the person you need. That’s how account-based marketing (ABM) works. It focuses only
