November 19, 2020It could be extremely challenging to find a b2b demand generation agency. Most B2B marketers today get demand generation incorrectly because they think that demand is there. Hence, they simply concentrate on techniques for getting leads. However, that’s always not the case. You need to keep some factors in mind
B2B marketers today have access to a powerful mix of tools and strategies to implement demand generation programs, such as marketing automation, content marketing, customer-centric approaches, and revenue-focused initiatives. Yet, despite these resources, many companies struggle with execution. Bridging the Gap Between Sales and Marketing One of the most common
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
