October 20, 2025In today’s competitive age, demand generation isn’t merely about filling the pipeline. It is also about nurturing leads and converting them into customers. Many companies use a CRM (Customer Relationship Management) platform to manage their leads. However, their use of CRM barely ventures beyond managing data. Amidst fierce competition where
September 18, 2025B2B demand generation is a dynamic landscape. Take demand-gen channels, for instance. While old channels evolve, new ones emerge and strengthen. Now, each business has its own set of relevant channels. For example, something that suits B2C may not necessarily work for B2B. Thus, B2B marketers must study, choose and
September 11, 2025In today’s fiercely competitive world, demand generation is more than just flashy campaigns or fleeting victories. It has evolved into a much more sophisticated strategy, which, when executed correctly, enables you to build a robust pipeline of qualified leads. Understood! Now, let’s talk about the problem. Practically, many companies fail
August 26, 2025Amidst the competitive business environment, maintaining a full and flowing sales pipeline can feel like an uphill battle. You identify your target audience, run marketing campaigns and nurture leads, hoping your efforts and leads materialize into sales! But that just doesn’t happen. Most of you have been through this situation.
June 23, 2025As buyer behavior continues to evolve dizzily, entrepreneurs cannot rely on ancient demand generation strategies and techniques. In 2025, winning and growing is about understanding the audience’s needs and crafting experiences that align with their experiences. Doing so brings us to discuss some innovative best demand generation company frameworks fine-tuned
May 24, 2025Generating demand for a B2B solution, particularly amidst the competitive world, often feels like moving a boulder uphill! You keep screaming about your offering in the middle of the road, but your efforts gather only a group of onlookers (just staring at your solution!). But honestly, this is usually the
April 29, 2025Are you investing heavily in marketing but struggling to generate the demand your business needs to thrive? You might be receiving some interest but not good enough to overcome the dry spell! Well, don’t feel left out or alone. However, you must also understand that sales and marketing aren’t what
March 20, 2025Generating demand is fundamental to every business. People should find a reason and the need to buy your products! In other words, demand generation refers to creating a need first and then the demand that drives people closer to a business. Now, we know we haven’t said something that no
January 15, 2025Are you looking to generate demand for your business but feeling lost in the crowd of competitors, wondering if you will ever be seen by prospects? Take a look at how a Demand Generation Company can help you throughout. As one of the trusted demand generation companies in Pune, we
December 13, 2024We’ve always said that demand generation is a specialized job. And for this you need a Professional Demand Gen Agency! It requires a specific strategy, prompt execution, continuous efforts, and experts who ensure that a business never attains grip in its target market. However, this is usually possible only when
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
