February 25, 2026Driving leads or creating demand is no longer about shouting at your apex. You may even whisper in someone’s ear, but that should make sense to them. However, to ensure you sound relevant, you need a holistic demand generation framework. So, here’s a practical one that we’ve created as an
February 20, 2026Imagine you are at a conference and see the CEO you always wanted to meet and speak. You’ve perfected your pitch for weeks and are all prepared to meet him. But just as you approach to greet him, he is whisked away by a waiter. As a result, you miss
February 17, 2026Is your sales team spending more time chasing leads rather than closing them? Are you losing opportunities just because your sales team is not doing what it ideally should? You think your sales team is underperforming, the issue might not be their competence but focus. However, salespeople specialize in closing
February 12, 2026Generating leads is integral to every business. Yet, it is the biggest pain point for small businesses, particularly in bigger markets like Mumbai. Big brands pour big amounts into ads. People keep seeing them everywhere. They partner with agencies that guarantee leads, no matter how costly. Now, as a small
February 5, 2026Imagine your marketing team rejoices over a record-breaking month of MQLs. But your sales team is dead silent. Or, your sales team is closing leads for this quarter. However, the pipeline looks like an abandoned town for the next! In today’s competitive B2B world, generating leads isn’t a challenge. Maintaining
January 27, 2026Marketing teams usually rejoice when they see a lead entering the funnel. However, in most organizations, the joy proves to be short-lived. Now, why does this happen? It happens because the same leads get stalled, go cold, or are rejected by the sales team. So, are such leads bad or
January 20, 2026For years, business lead generation remained a number game. The number of leads determines the success of a marketing campaign. However, gradually, buyer journeys became more complex. Budgets got cramped. As a result, business owners started asking some obvious questions – how many of the leads generated are converting? In
January 15, 2026B2B buying usually involves a long sales cycle. As a business seeker, your proposal typically needs to cut through a lengthy chain of decision-makers. Often, these people take their time to arrive at a buying conclusion. And that’s obvious, as the B2B enterprise decision-making involves multiple stakeholders and significant investments.
January 10, 2026In the B2B world, speed and accuracy are often deemed opposites. Approach a lead too late, and you may lose it to your competitor. Reach out hurriedly, without your homework, and you may sound like a spray-and-pray spammer in the receiver’s inbox. Yes. Balancing speed and accuracy is challenging. Many
January 5, 2026Winning an account calls for a celebration. But the journey doesn’t stop there. Instead, it becomes even more challenging. The reason? Today, it isn’t about just closing a deal. It is also about expanding it. You cannot stop where you are or at what you are already selling. Rather, you
