When a group of B2B marketers was asked about the most critical component in their marketing goals, around 85% said it’s their lead generation.
The sad part is that lead generation is where many advertisers struggle regardless of their experience and skill levels. In fact, more than 61% of B2B marketers believe that generating quality leads is one of their greatest challenges. Approximately 68% of startups and well-established companies report they encounter some troubles when increasing leads.
Whether you run a business or manage a marketing team, it is hard to choose between training someone in-house and outsourcing B2B lead generation companies in Pune.
The trick here is to examine and measure your capabilities to make your life easier.
When To Consider an In-House Lead Generation?
You are eager to dedicate a full-time yet experienced team. Many people are afraid to build and develop an in-house lead generation department. But if you want to take risks and have a capable marketing specialist, in-house lead generation is worth-it.
Your leads come from your inbound marketing. Do your major leads come from your inbound advertising? If yes, establishing an in-house department for your marketing strategies and campaigns is a good investment.
When to Outsource your Lead Generation?
As a B2B marketer, there are times that you need to take risks. But it would help if you were prepared. If you cannot establish an in-house marketing team, it is better to entrust your project to expert B2B lead generation companies in Pune instead.
Below are the signs you need to outsource your unique lead generation requirements:
--You do not have ample resources to hire new talents for your internal advertising department.
--Your lead generation requires cold calling, booking appointments, etc.
--You have streamlined a rock-solid and effective process for all your qualifying leads.
--You believe you can create a right lead generation procedure with different parties involved.
What Services do Lead Generation Companies in Pune?
How do companies in Pune generate leads? Here are the common services to expect from an expert:
Content Creation and Marketing. More than 93% of B2B advertisers use and invest in content marketing. What’s surprising is that only 9% of marketers rate their content marketing as very useful. If you are one of those businesses that fail in content creation and advertising, consider hiring expert lead generation companies in Pune.
Email Marketing. Email marketing is a proven strategy to generate leads. But for beginners, it is impossible to use the platform like a pro overnight. A lead generation agency will be of great help. But choose the one that has been in the industry for years.
Search Engine Optimization. Have you tried to enhance and boost your ranking on popular search engines like Google, but nothing worked? Do you struggle in optimizing your web pages? Whatever your case may be, a certified lead generation company got you covered!
A lead generation professional may also have expertise in event marketing/promotion, content syndication, and webinar management/production. So, do you have sufficient resources? An in-house lead generation department is a bright idea. If you have limited funds and talents in your team, outsourcing the project to B2B lead generation companies in Pune can help guarantee high returns in the future.