lead generation agency in mumbai

Top 5 Strategies for Successful Lead Generation in India

Lead generation refers to attracting people looking for you and driving them to your business through your virtual or physical presence. Simple, isn’t it? But we only wish it was as straightforward, especially given the competition. So, how do you generate leads for your business? Our experience as a B2B lead generation company in India says it is all about the lead generation strategies you employ. Let’s look at five of them in this blog.

5 Incredibly Useful Strategies for Lead Generation in India!

Businesses can generate leads in various ways. Each one would have its unique way of driving potential opportunities. However, the basics remain the same. Merely talking about the business doesn’t help. People should have a reason to approach you. As one of the most trusted B2B lead generation companies in India, we’ve identified five killer strategies to help you compete powerfully across the lead generation space.

  • Produce Engaging Content

Content is fundamental to every lead generation endeavor. It serves as a reason for people and an opportunity for you to connect with them. Although content doesn’t directly drive business, it creates intrigue encouraging people to come closer and interact with you. Accordingly, you should invest your energies in creating relevant and engaging content through blog posts, videos, whitepapers, and eBooks.

Producing diverse content on posting it on the website, and social media platforms can help you target various segments. It also showcases the respect you have for user content preferences. Users love it when businesses care for them. Such positive sentiments potentially translate to increased leads and brand interactions.

  • Create Opt-in Opportunities

We live in a give-and-take world. The more you give, the more you get in return. So, while showcasing content and providing information, give people something more substantial. It could be a free PDF relevant to the topic with more insights into it, a video that further enhances their understanding of the subject matter or a white paper that broadens their perspective. A button indicating instant access or free consultation would make them at least think and click on it if not necessarily buy something.

  • Build Action-Driven Landing Pages

An effective, concise, and focused landing serves many purposes. While delivering the required information, it encourages actions with buttons through which users would connect with you. Remember, not every user looks for or expects detailed insights. Some leads, especially those who need something quickly, look for pointers relevant to their search. Once they see what they need, they are prepared to connect. Thus, essentially, a landing page should aim to propel actions. So, give its visitors enough opportunities to do so with crisp and useful content and clicks directing them to your contact page.

  • Optimize Email Marketing

Do people still read emails? Does email marketing still work? The answer is yes! Email users are on a continuous rise, despite the growth of social media messengers and chatting platforms. Per reports, by 2025, the use number would fare between 4.5-4.6 billion – more than half of the world’s population. Besides, when used appropriately and optimized, email marketing is believed to deliver an average RoI of up to USD 40!

So, there’s no reason for anyone to doubt the capabilities of email marketing. However, email marketing demands a meticulous approach to planning and designing the campaign. Random emails land in the trash box and then sink into a black hole forever! 

The key to deriving optimum value from email marketing is designing personalized emails comprising minimal text, precise content, clean images, statistics, and tangible outcomes. Emails with a catchy title, addressing users by their names, and having what users particularly need, would garner attention, be opened, and engage productively.

  • Leverage Business Networks

A business has extensive opportunities outside the digital world as well. Thanks to various business networks and their chapters across numerous cities that makes it possible! All along, as a lead generation services in India, we’ve seen hundreds of businesses of varying sizes benefit from joining physical and virtual business networks. 

These networks fundamentally work by creating an outreach for a business and generating leads via referrals. They have regions or zones (called chapters) that focus on territorial business opportunities. Businesses can use them to strengthen their local foothold and capitalize on leads flowing in through referrals.

Unlock Lead Growth Opportunities with a B2B Lead Generation Company in India!

With decades of cumulative experience and a highly energetic team, DemandFluence could serve as your secret sauce to growing leads amidst the competitive environment. 

Our extensive lead generation support includes a B2B demand generation agency, B2B appointment setting, and customized campaigns. We focus on helping businesses grow quality leads through innovative, consistent, and targeted efforts across conventional and digital mediums. Please email us at hi@demandfluence.com to connect with us and join us over a cup of coffee and a free consultation!

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Gunjan (Founder & CEO)

Gunjan-Founder-CEO
Domain Experience 100%
Creativity 73%
Campaign Management 70%
Writing 97%
Coffee Making 90%
Integrity 90%

Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.

His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.

Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!