Sixty-two percent of marketers are concentrating on lead quality over lead quantity. They get contacts of the right people and take an interest in their brand and products to enhance their marketing ROI and conversion rates.
What can demand generation company Pune can do for your tech business?
Did you know that adopting a data-centered demand generation marketing strategy for your tech company can do wonders? It could help you discover sales opportunities, produce better, qualified leads, lower the expense of converting leads into customers and keeping them, improve prospect relationships, and boost awareness about your tech services and products.
Efficient demand generation company Pune for your tech company
Here are some of the most efficient demand generation marketing strategies which could help you grow your tech business:
- Host an event
Remember that online and offline events could be an excellent source of demand generation company Pune if you pick a topic that your target consumers are more likely to be interested in.
To make a buzz for your event, you can invite a tech expert in your niche. Hosting a workshop, webinar, summit, or seminar can offer you a chance to connect with your ideal customers in real-time. Deal with their pain points and concerns, answer their queries, and learn about what is crucial.
- Run referral and affiliate programs
Demand generation marketing is about making sales-qualified leads that need minimal effort to convert. After all, who can help you create such leads better than your customers?
Indeed, most tech startups run referral programs rewarding customers for bringing referral sales. However, the reward does not often need to be monetary. You can also provide discount coupons or access to advanced features as a reward.
- Use a chatbot on your site and social messaging platforms
Another efficient demand generation marketing approach is to leverage your chatbots for conversions. That could help you provide personalized suggestions based on their browsing history, engage your site visitors, and help them move down to the sales funnel.
Most food tech startups use bots on their social media messaging applications to enable customers to place their orders and monitor the order delivery status.
Finding demand generation partners
You do not need to do everything on your own. You can find, partner with, or employ a demand generation company in Pune to help you obtain qualified leads for your tech company.
Do you think who your demand generation partners could be? These could be demand generation companies in Pune, affiliate marketers, digital marketing companies, marketing companies, bloggers, freelance marketing professionals, publishers, and influencers.
You see, all of them could help you increase awareness about your tech services and products, produce qualified leads for your tech startup, and boost your conversion rate. Sounds exhilarating, right?
