Choosing the right B2B lead generation in India for your B2B Company may sound as overpowering as making the measurements for a rocket launch. It may also feel a little bit dangerous as space travel. Working with a B2B lead generation agency is a bold exploration for unknown territories if you have never done it before.
Can you polish your lead generation?
It pays to evaluate your existing processes before you outsource a process that you want to do internally. For instance, how thorough is your lead identification? Suppose you sell a time management app for lawyers. There are many lawyers out there, and you cannot market to all of them. That’s why you should narrow it down.
The lead identification must get as accurate as lawyers working 60+ hours per week in southern Indian law firms. But if it is not, there is room for improvement.
Lead qualification process
When you talk to a B2B lead generation in India, make sure you ask them how they will qualify the leads. The process they present must align with much of your qualification process. You are well aware of what makes a great customer for your business, even if you have difficulty attracting them.
What about if the answers you obtain do not align well? Ask more questions. If that sounds like a script loaded with stock answers, take a pass. You are probably in good hands if you receive nuanced answers referencing industry realities.
Cost per lead comparison
You must understand your cost per lead or learn an accurate ballpark figure. Lead generation companies must provide CPL estimates based on various industry norms. Also, their estimates should not prove higher than your internal CPL numbers. After all, they are professionals in lead generation, and you are not.
Are you always ready to scale?
Believing you end up with a B2B lead generation in India that feeds you awesome leads, are you ready to meet the additional demand? Fast scaling could exact serious tolls on a business, such as:
- low-quality customer service
- failure of current processes
- breakdown of company culture
You should assess your company’s readiness to grow. Can you increase the production by fifty percent overnight? Can you bring enough staff to support without interrupting company culture and customer service?
Should You Hire B2B Lead Generation in India?
Keep in mind that a lead generation agency could help change your business’s bottom line in the right scenarios. However, there are important considerations you need to consider.
Did you exhaust your choices for internal process refinement? Does their approximate cost per lead align with industry standards and your numbers? Is their lead qualification procedure reasonable based on your experience? Can you scale up for the increased demand if they drive awesome leads your way?
If your answer to these questions is yes, it is time to look for an agency.