Everybody likes to be noticed, and brands are no different. Whatever your role in the company may be, the end goal of all company efforts go back to producing qualified leads and closing sales. But what about finding prospective customers who are a great fit for your brand? That is simpler said than done. Before you could sell a prospect on your company’s services, your job is to make them aware of the things you do and gain their trust. Demand generation is known as a top-of-funnel marketing strategy. It functions as the initial step in a customer’s experience along with your brand. Keep in mind that when your team uses demand generation, they are concentrating on the buyers. Such potential buyers are at the top of the funnel and might not even realize they need your service or product. That’s where your content enters and educates them on why they need the services or products you offer. The solution to making content for your demand generation campaign is how you distribute it. It’s essential to keep them free at such an early stage in the sales pipeline. Potential customers will be attracted to useful and free content more than content, which might be gated or sold for a fee. Some of the types of demand generation content you can use are the following:
- webinars
- SEO
- infographics
- case studies
- video content
- podcasts
- free tools
- social media posts
- and more