While some companies generate leads easily, other B2Bs find the process difficult as it takes time. You won’t acquire a good number of new clients overnight. You need enough time to write a follow-up and perform other important aspects of your campaign.
The cost is another thing that makes the B2B marketing process complicated. Many companies are afraid of lead generation, as it may consume a lot of financial resources.
It is true that acquiring sales leads could mean a lot of costs, from phone calls to paid adverts.
The good news is that the cost differs from the industry of your choice. Generally, a startup may need to spend around $25 per contact.
With the challenges, new marketers have a higher risk of committing lead generation mistakes. What are those? Below are a few of them:
Sending Leads to Generic Pages
Studies show that more than 44% of clicks generated by B2B companies directed visitors to a homepage instead of a specific landing page, which could lead to a high bounce rate.
Since a homepage consists of various navigations for services, it isn’t very clear for potential leads.
If it has been a practice in your business for years, it’s time to change your operation. Instead of generic content, why don’t you present specific solutions in the form of a landing page? For that reason, you could minimize the risks of losing a possible high paying client to other competing brands. If you still struggle with how to send leads to quality pages, a B2B lead generation agency in India will be your best bet.
Failing to Deliver Value
Content creation is another challenge for B2B companies as not all marketers have the skills to develop something engaging.
But it is not an excuse. Since people’s needs and expectations have been changing for the past decades, businesses of any size need to provide content that resonates with the former’s pain points.
You have a good landing page and other quality types of content. But they are not enough if you don’t have an interesting CTA (call to action).
There are many organizations you are competing with, remember. So, it is critical to incorporate a compelling CTA with your newsletters, blog posts, or even paid advertising. You can ask assistance from an expert in B2B lead generation India.
It’s not advisable to be focused on getting new leads. As a B2B marketer, never disregard those who have advanced thru your sales pipeline.
Before, inadequate follow-up was not a big deal. But things are different today. You have to be available and responsive at all times so that your client conversion will increase.
Call an Agency of B2B Lead Generation in India Now!
While acquiring leads on your own is a good learning experience, it is perfect to hire a capable and certified specialist. They would save you time and allow people to focus on the most important business aspect.