If you are new to the field of marketing, you may think of appointment setting as consulting with other businesses about selling your products and services through setting up an appointment with the authorized personnel of that business. But this isn’t true at all!
The responsibilities of appointment setting services are shared between sales and marketing. A company requires three tools to set appointments with prospective clients.
- A list of those clients
- A phone
- An inside sales representative who willingly makes hundreds of calls and is patient enough to get rejected by 85% of the clients, so that he can succeed with the remaining 15% of them.
Unfortunately, this method has turned to be almost ineffective because the prospective clients are swamped with such phone calls as all the companies similar to yours, contact the same clients again and again for various sales efforts.
This is why b2b appointment setting is now a complex service accomplishable by only a few, having out of the box marketing approach and focusing entirely on inbound marketing. Nowadays, many b2b companies provide excelled lead generation and appointment setting services to whom you can outsource yours too.
You may outsource your sales lead services to a b2b lead generation company, who in turn gives you a constant supply of potential leads. But if your inside sales team is inefficient or still uses the traditional methods for b2b appointment settings, then your sales chart is not going to change and your business is not going anywhere. Therefore, it is in the best of your interests to outsource your b2b appointment setting services along with your sales lead generation to an expert b2b lead generation company.
This way all your sales team needs to do is “SELL your PRODUCT or SERVICES”!
A reputed b2b lead generation company provides data after a scrupulous QA process that strictly abides to the target audience. When the correct b2b lead generation services are delivered, your sales team gets more qualified leads and thus close more deals and earn more revenue. A professional appointment setting company will have the necessary tools and strategies to resourcefully run full-funneled marketing and thus set appointments directly with the decision makers.
Although the feeling of pride about sales generation by your inside sales team is un-matching, yet when required it is advisable to take help from the experts, like us. Think about it.
