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CRM Data Cleansing
CRM Data Cleansing
Marketing! Marketing! Marketing!
Over a period of time, you have gathered loads and loads of data. And in the process, they are in a variety of formats in which they have been collected. We have some questions for you.
Keeping up with your contacts list is an absolute chore. The lead that you’ve been nurturing since a while at one of the best accounts might be gone within a blink, and you won’t even notice. Why? Because people keep changing their employers as well as positions, they often switch their email providers and contact details, causing data deterioration.
If so, in some countries this situation is referred as “lag gayi” (English translation = royally screwed).
At DemandFluence, we use a combination of certain tools followed by a manually verified sampling process to help you clean-up your data so it is up to date with marketing readiness. We can help you scrub, clean, append and update your contacts database just like a washing machine cleans up your clothes that too an automatic one followed by a drying (verifying) manually. We recognize the need for scrutinizing your current and new contacts in deep. We perform secondary as well as primary search to take your account profiling to a highly productive level.
Running the CRM on the same old database is more like running your car with the hand brake on and a tank filled with contaminated fuel. The system will still run but not smooth because of the data friction. When the database is not correct and accurate, you’re likely to come across a lot of fuss in delivering the desired output.
We assure you get 100% accurate data as your marketing database.
Drop us a line at hi@demandfluence.com and we can take it from there!
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The team's focused effort on critical accounts, coupled with collaborative client engagement, facilitated understanding, feedback, and goal achievement.