OK. So, let’s begin with you at the receiving end of a call or an email.
How many generic calls or emails would you listen or respond to?
Of course, very few. Perhaps one or two. But the perfect answer is, none!
We all receive hundreds of irrelevant calls and emails (sometimes even more!) throughout the day. None of us would even want to know what they are about, let alone respond to them. It is because generic messaging is like shouting in the middle of a hurricane – no one will even hear you, forget responding.
That’s where personalization comes into play.
In today’s age, anything contextless is either deleted or disregarded.
So, personalizing something isn’t merely nice-to-have today. It is critical!
B2B appointment setting involves and relies so much on personal interactions. Thus, it demands businesses to have a highly personalized communication that resonates with the receiver and leads to a potential positive response.
If you’ve been struggling with it and wondering why you haven’t been able to cut through, here’s why you must personalize to book more appointments.
Personalization Shows You’ve Done Your Homework
Imagine yourself in a party, where you know only a person or two but they are busy somewhere else. And then, suddenly someone comes to you, greets you warmly and says something that relates with you, striking a chord.
You almost immediately connect with the person, don’t you? It is because you know the person knows you and now, you have someone you can talk to amidst strangers.
Personalization during B2B appointment setting works in a similar fashion.
It demonstrates that you’ve taken the time and effort to research about a business. You know what it wants and what its pain points are.
This homework sets you apart from the many other countless people trying to connect with a business on a generic basis.
A personalized proposition can resonate with the decision-makers.
It feels like someone putting their hands on your shoulders and saying, “I know what you are going through and I am here to help and support you!”
Personalization Builds Rapport
Generic messaging makes you a salesperson, no one would want to talk to!
But personalization makes you a partner, a friend, and guide who would walk alongside, helping someone navigate the complexities of the business environment.
In other words, it makes you sound more human, wanting to help another.
You can personalize your conversation with anything. For instance, you can reference a company’s recent achievement, highlight a very specific yet critical challenge it is facing or mention a shared connection.
Focusing on such specific aspects will give the receiver a reason to be receptive, and connect with you. Plus, they will feel much safer with you!
Personalization Makes Your Message More Relevant
You would know why most email titles begin with a question.
It is because they directly hit the pain point of the reader, encouraging them to open the email and discover what’s in store for them.
But that’s where and how personalization begins. It starts with a very specific statement, relevant to the listener or receiver’s current or future context.
And then, a personalized message or content, comprising details about the solution can click and bring them closer to your business.
Imagine, how easier it would be to set an appointment with someone who’s nearly convinced about your solution and all he wants to do now is meet you and take it ahead. Lead closures and sales conversions can turn faster in situations like these!
Personalized Messages Engage More Productively
Of course, as an entrepreneur, you wouldn’t want just to connect but engage and do so productively. Personalized messages do that effectively.
It is because personalized calls or emails are more likely to be opened, read and responded to. They are relevant, hard-hitting and talk business.
It is also because they talk about the company’s pain points, challenges and provide solutions the decision-makers might just be looking for.
In other words, personalized communication helps you pull the right strings.
Read more about B2B Appointment Setting in this blog – Key Qualities to Look for in a B2B Appointment Setting Service Provider
Personalization Builds Credibility
A generic call or email feels more like a pushy sales pitch.
No one loves salesy or pushy stuff these days!
It shows you don’t who you are talking to and what challenges they’ve been confronting lately. So, how can you help them?
What’s even worse about the generic approach is that it makes you lose your credibility. And when you lose it, you lose a lead forever.
Personalizing content takes efforts and understanding a business’s needs deeply. It involves crafting a precise message that talks about nothing but personalized solutions.
It helps build credibility and signifies you know your target audience, their requirements, expectations, difficulties and have solutions that address them.
Remember, credibility is intangible. But it has an unparalleled value, building which takes substantial research, efforts, and time. Personalization is one way of doing it.
Why Generalize When You Can Personalize with Reliable B2B Appointment Setting Services?
True that, isn’t it?
Personalization can help you amplify your message and make it more fruitful.
However, we understand it can be challenging and laborious, particularly when you have a packed agenda.
That’s where DemandFluence can step in and help.
We are professional and seasoned appointment setting specialists who strategize appointment setting, helping you book more appointments with personalized messaging, continuous (yet not pushy) follow-ups, and strategic appointment scheduling.
Our experts help you filter out the most qualified leads, book appointments relatively quickly and simplify things for your sales team.
We continue to work with hundreds of companies worldwide and won their trust with our results. If you’ve been looking for someone like us, give us a try.
We’d be happy to be your success partners. Email us at hi@demandfluence.com to help us connect with you and begin an exciting conversation.
