sales qualified leads

What Strategies Can Help You Generate More Sales Qualified Leads?

In competitive B2B environments, sales qualified leads usually form a minuscule percentage of the total lead volume. It is because these are super premium opportunities almost ready to buy. Hence, such leads are often hard to come by! Nonetheless, to produce such leads, businesses must do something different. They must go beyond the conventional and devise strategies that engage leads and drive them to sales. Lately, if you’ve been wondering how to do that, you have B2B lead gen companies like DemandFluence to help. So, let’s look at five proven strategies that can help you steer more sales qualified leads your way.

1. Create Wow Content!

Content, whether textual, graphical, or audio-visual, is at the core of every marketing campaign. So, whether you are a software company or a realtor, you must create content aligned with your buyer personas, audience expectations, pain points, buying psychology, and different stages of their journey. For instance, leads in the initial stages can have educational content. However, for those who’ve progressed, you must provide more specific content to instill trust and confidence in your offering.

2. Try Paid Advertising

Organic campaigns work but usually take time to materialize, particularly given the competition. Accordingly, running paid campaigns on Google helps. For example, you can run Google Ads for intent-based targeting, focusing on search ads using keywords that indicate a buying intent like pricing or best. Running paid ads helps make your business more visible, increasing the likelihood of clicks and conversions.

Additionally, apart from Google, you can run paid campaigns on LinkedIn, targeting specific job titles or industries. It can help you approach decision-makers who when intrigued by your offerings can make quick decisions and expedite the process.

3. Assess Your Leads

Imagine chasing leads that might lead you nowhere! You might only waste time, energy, and effort in such situations. But who would you blame here? No, not your marketing executive but the absence of a lead scoring system.

Identifying leads and measuring their quality is critical to every sales campaign. You can do so by establishing a lead scoring system that involves assigning scores to your leads based on their actions. For instance, you can count on a lead that signs up for a webinar, or downloads and connect with them to pitch sales.

Additionally, you can gauge your lead’s usefulness through behavioral data. These can be leads who frequently engage with your content, request demos, ask for whitepapers, signal their intent to buy, etc. Again, these also are leads you can follow up with and stay connected to graduate them to sales.

4. Write Productive Landing Pages

We’ve all visited landing pages at some point. But have you ever wondered why businesses invest time and effort in creating landing pages? The answer is in their conversion potential. Landing pages can generate an average conversion rate of 9-10 percent! Of course, these stats vary with the industry. However, overall, the figure isn’t bad at all, is it? Besides, business sites with nearly 15 landing pages drive 50-60 percent more clients than those with less than 10 of them. But how do you go about it?

Writing creative and intriguing landing pages is an art. If you have people with those skills, great. If not, you always have B2B lead gen companies like DemandFluence to help you. Creating engaging content that stays relevant and talks to the point is one thing. However, while doing that, you must focus on optimizing conversions through your landing pages. It can involve solid call-to-actions aligned with the buyer’s needs, creating different versions of your landing page and testing them, and simplifying form filling by asking for minimal information about your leads.

To dive deeper into Sales Qualified Leads, read more at – Increase Sales and Improve RoI by Optimizing Campaigns

5. Give and Take

Business is about give and take. However, to get something, you must provide something. Giving doesn’t merely mean access to case studies, free whitepapers, research papers, etc. That’s necessary. But sales qualified leads who are at the apex of the lead pyramid deserve something special. So, they will expect more from you.

This is where you can add some value. For example, you can offer a free first consultation to call the lead to your office and get them on call to talk to your sales team, provide free upgrades, free AMC for a year, and so on. You can decide what to give based on what’s feasible and what works in your industry.

Wrapping it Up!

While driving sales qualified leads, you can get as creative as possible and do much more than what we’ve discussed above. For example, you can run personalized email campaigns, automate marketing, host webinars, create interactive content like quizzes, etc. However, you must get it right so that you reap results in time. Thus, given the competition, you cannot spend time trying and testing your strategies. You need experienced B2B lead gen companies like DemandFluence as your partners to make the most from your sales lead gen campaigns. If you need one, we are all ears. Please email us at hi@demandfluence.com to discuss your needs and allow us to take it ahead from there.

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Gunjan (Founder & CEO)

Gunjan-Founder-CEO
Domain Experience 100%
Creativity 73%
Campaign Management 70%
Writing 97%
Coffee Making 90%
Integrity 90%

Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.

His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.

Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!