Businesses who support leads make half a bigger number of deals than those who don't. While your business can't bear to get rid of half of its income, you might be worried that it can't pay for a master agency to generate its leads. However, getting the pros to deal with your deals isn't just a financially savvy method for bringing in cash for your business, but it also gives you access to a lot more than a sales team – as I explain below.
LEAD GENERATION COMPANIES DO A LOT MORE THAN YOU THINK
Do you have doubts about utilizing an outside b2b lead generation company for B2B lead generation since you think they'll take your cash run? That it'll make two or three calls and leave it at that? It may shock you to find that not only will they deliver your results, yet it'll deliver them in various ways.
Lead generation companies may spend significant time in one area, but often they are multi-facet experts who can cover all of the following services:
- Content marketing
- Email marketing
- Social media
- Appointment setting
- Event promotion
- Content creation
While you may believe you're hiring a company to get you more deals (and you'd be right), as you've seen from the service above, putting resources into a b2b lead generation agency or b2b demand generation agency can carry much more advantage to your company than just new business.
CONTACTS AND DATA MEAN THEY SPEAK TO THE RIGHT PEOPLE
One of the principle issues companies experience with an in-house outreach program is the assets they have. Great b2b lead generation is tied in with addressing the ideal individuals at the right time, and that comes down to having the right contacts and information – assets that permit an outsourced lead generation company to address the ideal individuals.
I'll explain the value of resources to you by using the example of Callbox: Callbox has an extensive in-house database of over 44 million business contacts from companies across the world. This means it can select from a much wider source of sales leads than your business can. Callbox also has 300 data specialists, meaning it can determine which leads are qualified.
Purchasing access to the contacts and information possessed by a B2B demand generation agency is a quick method for getting the assets you have to generate the leads your company needs. You can coordinate your specialists in generating leads, but building up a contact list will take the time as well as to develop the analytical skill to separate the good leads from the bad.
IT LETS YOU FOCUS ON THE THINGS THAT HAVE TO BE DONE IN-HOUSE
Whatever area of B2B your business works in, one thing will sound true – what generates income for your company is its USP. Why? Since it's the asset you have, which can't be purchased somewhere else. If you need to generate, however much cash as could reasonably be expected for your business, then you have to focus as much of your resources is possible on its USP.
Outsourcing your lead generation to an agency allows you to do precisely that.