In the contemporary digital environment, SEO (search engine optimization) and business lead generation go hand-in-hand.
SEO increases virtual visibility, which in turn helps drive leads.
So, both share a close relationship. And when worked out together strategically, they can help businesses grow and strengthen their local market foothold.
But the question is, how do both work in unison? DemandFluence, one of the leading business lead generation companies, explains it in this blog.
6 Ways SEO and Business Lead Generation Function Towards Business Growth
SEO helps enhance digital visibility. However, it requires consistent and strategic efforts to drive outcomes in the form of leads. Here’s how businesses can work it out using SEO as leverage to produce potential leads.
1. Targeted Keywords
Keywords are integral to SEO.
Using relevant, targeted, and strategic keywords, key phrases, search terms, etc., in your website content, blogs, etc., can help improve digital visibility.
What also matters is fulfilling the user intent.
Addressing user’s concerns and answering their questions through your content helps build trust among users. Search engines also appreciate and rank such content.
Together, these factors help drive more productive leads.
2. Engaging Content
While being SEO-friendly, content also has to be engaging enough to keep users hooked. Otherwise, people will visit your website and bounce off.
Users bouncing off is a major search engine and ranking deterrent!
Now, creating engaging content is a pretty subjective matter of discussion. This is because each target audience has unique parameters concerning engagement.
However, you can venture into different forms of content, including blog posts, videos, infographics, user-generated content, etc., to drive more engagement.
Here, while fulfilling user search intent, empathizing with the user and addressing their pain points with lucid yet intriguing content can work the magic.
3. Seamless Navigation
Over the years, search engines have evolved to become more user-friendly.
So, they love something if it is useful for users.
Alongside content, ease of navigation is one such parameter that matters to SEO.
Navigation refers to moving around and across the website, switching between tabs, and using the website in as few clicks as possible.
Search engine crawlers assess these factors before ranking the website. The more effortless your website navigation is, the better it is for ranking.
Of course, this requires you to partner with an expert web development company.
However, overall, navigation is an aspect that impacts SEO and lead generation.
4. Mobile-Friendly Website
These days, most people search for things on their mobile phones.
Thus, mobile devices account for nearly 60 percent of the global search engine traffic!
Given these statistics, businesses cannot ignore mobile phone searches, particularly while leveraging SEO for lead generation.
Your website should be able to load quickly and deliver a consistent user experience even when users browse it on their mobile phones.
Explore further about business lead generation at – How to Create a Targeted Outreach Campaign for Successful Business Lead Generation?
5. Local SEO
Local SEO is one of the keys to success in the competitive world.
Thus, particularly, if you are a startup or a small business, you must focus on acquiring local leads and then graduate to the next level.
For instance, while searching for veg restaurants to dine immediately, no one will search for the best veg restaurants in India. They will look for restaurants in the city, and precisely nearby. For example – the best veg restaurants in Wakad.
If you are a restaurant that has targeted and optimized your content for this keyword, you are likely to be found when searched.
6. Backlinking
Backlinking is a strategy that works gradually but pays off in the long run.
Building quality backlinks from authoritative sites can help boost SEO rankings and make your website more credible.
Search engine crawlers assess a website based on these factors as well while ranking it for a particular search query or keyword.
Additionally, putting up user reviews and testimonials in the form of videos, text, and infographics can also help support your SEO and lead-generation endeavors.
Foster Business Growth with DemandFluence, One of the Most Trusted Sales Lead Generation Companies in India!
The digital medium is one of the most significant sources of lead and opportunity generation in the new age.
SEOing your website is one of the ways of tapping into opportunities, particularly originating from search engines. The above are some of the ways you can steer growth with SEO and business lead generation.
However, given the various technical complexities involved in both, hiring experts like DemandFluence helps.
While we strategize SEO and lead generation for you, you stay free to focus on your business and stay prepared to materialize the lead we bring to your table. Email us at hi@demandfluence.com to discuss your needs with our lead-gen specialists.
